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Integration API reference docs

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Use the Integration API to push data to and retrieve data from Talon.One in real time. For more background information about this API, see Integration API overview

For example, use this API to share shopping cart information as a session with Talon.One and evaluate promotion rules. You can also create custom events to track specific actions that do not fit into the session data model.

Ensure you authenticate to make requests to the API.

Are you looking for a different API?

If you need the API to:

Authentication

api_key_v1

To authenticate to use the Integration API, generate an API key in the Campaign Manager then prefix it with ApiKey-v1.

To generate an API key:

  1. Log into the Campaign Manager and open the Application of your choice, or create one.
  2. Click Settings > Developer settings.
  3. Click Create API Key and give it a name and an expiration date, then click Create API Key.

You can now use the API key in the HTTP header, prefixing it with ApiKey-v1:

Authorization: ApiKey-v1 dbc644d33aa74d582bd9479c59e16f970fe13bf3

Or use it inside an SDK, for example, with the JAVA SDK:

iApi.getApiClient().setApiKeyPrefix("ApiKey-v1");
iApi.getApiClient().setApiKey("dbc644d33aa74d582bd9479c59e16f970fe13bf3");
Security Scheme Type: API Key
Header parameter name: Authorization

Audiences

Represents lists of customer profiles that allow you to target specific groups of customers in your campaigns. Audiences can be synced from customer data platforms or created directly in Talon.One.

See the docs.

Create audience

Create an audience. The audience can be created directly from scratch or can come from third party platforms.

Note: Audiences can also be created from scratch via the Campaign Manager. See the docs.

To create an audience from an existing audience from a technology partner:

  1. Set the integration property to mparticle, segment etc., depending on a third-party platform.
  2. Set integrationId to the ID of this audience in a third-party platform.

To create an audience from an existing audience in another platform:

  1. Do not use the integration property.
  2. Set integrationId to the ID of this audience in the 3rd-party platform.

To create an audience from scratch:

  1. Only set the name property.

Once you create your first audience, audience-specific rule conditions are enabled in the Rule Builder.

Authorizations:
api_key_v1
Request Body schema: application/json

body

name
required
string non-empty

The human-friendly display name for this audience.

sandbox
boolean

Indicates if this is a live or sandbox Application.

description
string

A description of the audience.

integration
string

The Talon.One-supported 3rd-party platform that this audience was created in.

For example, mParticle, Segment, Selligent, Braze, or Iterable.

Note: If you do not integrate with any of these platforms, do not use this property.

integrationId
string [ 1 .. 1000 ] characters

The ID of this audience in the third-party integration.

Note: To create an audience that doesn't come from a 3rd party platform, do not use this property.

createdIn3rdParty
boolean

Determines if this audience is a 3rd party audience or not.

lastUpdate
string <date-time>

The last time that the audience memberships changed.

Responses

Request samples

Content type
application/json
{
  • "name": "Travel audience",
  • "sandbox": true,
  • "description": "Travel audience 18-25",
  • "integration": "mparticle",
  • "integrationId": "382370BKDB946",
  • "createdIn3rdParty": false,
  • "lastUpdate": "2022-04-26T11:02:38.000Z"
}

Response samples

Content type
application/json
{
  • "accountId": 3886,
  • "id": 6,
  • "created": "2020-06-10T09:05:27.993483Z",
  • "name": "Travel audience",
  • "sandbox": true,
  • "description": "Travel audience 18-25",
  • "integration": "mparticle",
  • "integrationId": "382370BKDB946",
  • "createdIn3rdParty": false,
  • "lastUpdate": "2022-04-26T11:02:38.000Z"
}

Delete audience

Delete an audience created by a third-party integration.

Warning: This endpoint also removes any associations recorded between a customer profile and this audience.

Note: Audiences can also be deleted via the Campaign Manager. See the docs.

Authorizations:
api_key_v1
path Parameters
audienceId
required
integer

The ID of the audience. You get it via the id property when creating an audience.

Responses

Response samples

Content type
application/json
{
  • "message": "string",
  • "errors": [
    ],
  • "StatusCode": 0
}

Update audience name

Update the name of the given audience created by a third-party integration. Sending a request to this endpoint does not trigger the Rule Engine.

To update the audience's members, use the Update customer profile endpoint.

Authorizations:
api_key_v1
path Parameters
audienceId
required
integer

The ID of the audience. You get it via the id property when creating an audience.

Request Body schema: application/json

body

name
required
string non-empty

The human-friendly display name for this audience.

Responses

Request samples

Content type
application/json
{
  • "name": "Travel audience"
}

Response samples

Content type
application/json
{
  • "accountId": 3886,
  • "id": 6,
  • "created": "2020-06-10T09:05:27.993483Z",
  • "name": "Travel audience",
  • "sandbox": true,
  • "description": "Travel audience 18-25",
  • "integration": "mparticle",
  • "integrationId": "382370BKDB946",
  • "createdIn3rdParty": false,
  • "lastUpdate": "2022-04-26T11:02:38.000Z"
}

Delete audience memberships

Remove all members from this audience.

Authorizations:
api_key_v1
path Parameters
audienceId
required
integer

The ID of the audience. You get it via the id property when creating an audience.

Responses

Response samples

Content type
application/json
{
  • "message": "string",
  • "errors": [
    ],
  • "StatusCode": 0
}

Update multiple customer profiles' audiences

Update the specified customer profiles with the specified audiences. Use this endpoint when customers join or leave audiences.

The limit of customer profiles per request is 1000.

Note: You can also add customer profiles to or remove them from an audience using the Update audience effect.

Authorizations:
api_key_v1
Request Body schema: application/json

body

Array of objects <= 1000
Array
action
required
string
Enum: "add" "delete"

Defines the action to perform:

  • add: Adds the customer profile to the audience.
  • delete: Removes the customer profile from the audience.
profileIntegrationId
required
string <= 1000 characters

The ID of this customer profile in the third-party integration.

audienceId
required
integer

The ID of the audience. You get it via the id property when creating an audience.

Responses

Request samples

Content type
application/json
{
  • "data": [
    ]
}

Response samples

Content type
application/json
{
  • "message": "string",
  • "errors": [
    ],
  • "StatusCode": 0
}

Update profile attributes for all customers in audience

Update the specified profile attributes to the provided values for all customers in the specified audience.

Authorizations:
api_key_v1
path Parameters
audienceId
required
integer

The ID of the audience. You get it via the id property when creating an audience.

Request Body schema: application/json

body

property name*
additional property
any

Responses

Request samples

Content type
application/json
{
  • "my_attribute_1": "some value",
  • "my_attribute_2": "some other value",
  • "my_attribute_3": "some other value"
}

Response samples

Content type
application/json
{
  • "message": "string",
  • "errors": [
    ],
  • "StatusCode": 0
}

Catalogs

Represents a catalog of cart items with unique SKUs. Cart item catalogs allow you to synchronize your entire inventory with Talon.One.

See the docs.

Sync cart item catalog

Perform one or more of the following sync actions on this cart item catalog, up to 1000 actions:

  • Add an item to the catalog.
  • Edit the attributes of an item in the catalog.
  • Edit the attributes of more than one item in the catalog.
  • Remove an item from the catalog.
  • Remove more than one item from the catalog.

Note: For more information, see our documentation on managing cart item catalogs.

Filtering cart items

Use cart item attributes to filter items and select the ones you want to edit or delete when editing or deleting more than one item at a time.

The filters array contains an object with the following properties:

  • attr: A cart item attribute connected to the catalog. It is applied to all items in the catalog.

  • op: The filtering operator indicating the relationship between the value of each cart item in the catalog and the value of the value property for the attribute selected in attr.

    The value of op can be one of the following:

    • EQ: Equal to value
    • LT: Less than value
    • LE: Less than or equal to value
    • GT: Greater than value
    • GE: Greater than or equal to value
    • IN: One of the comma-separated values that value is set to.

    Note: GE, LE, GT, LT are for numeric values only.

  • value: The value of the attribute selected in attr.

Payload examples

Synchronization actions are sent as PUT requests. See the structure for each action:

Adding an item to the catalog
{
  "actions": [
    {
      "payload": {
        "attributes": {
          "color": "Navy blue",
          "type": "shoe"
        },
        "replaceIfExists": true,
        "sku": "SKU1241028",
        "price": 100
      },
      "type": "ADD"
    }
  ]
}
Editing the attributes of an item in the catalog
{
  "actions": [
    {
      "payload": {
        "attributes": {
          "age": 11,
          "origin": "germany"
        },
        "createIfNotExists": false,
        "sku": "SKU1241028"
      },
      "type": "PATCH"
    }
  ]
}
Editing the attributes of several items at once
{
  "actions": [
    {
      "payload": {
        "attributes": {
          "color": "red"
        },
        "filters": [
          {
            "attr": "color",
            "op": "EQ",
            "value": "blue"
          }
        ]
      },
      "type": "PATCH_MANY"
    }
  ]
}
Removing an item from the catalog
{
  "actions": [
    {
      "payload": {
        "sku": "SKU1241028"
      },
      "type": "REMOVE"
    }
  ]
}
Removing several items from the catalog at once
{
  "actions": [
    {
      "payload": {
        "filters": [
          {
            "attr": "color",
            "op": "EQ",
            "value": "blue"
          }
        ]
      },
      "type": "REMOVE_MANY"
    }
  ]
}
Removing shoes of sizes above 45 from the catalog

Let's imagine that we have a shoe store and we have decided to stop selling shoes larger than size 45. We can remove from the catalog all the shoes of sizes above 45 with a single action:

{
  "actions": [
    {
      "payload": {
        "filters": [
          {
            "attr": "size",
            "op": "GT",
            "value": "45"
          }
        ]
      },
      "type": "REMOVE_MANY"
    }
  ]
}
Authorizations:
api_key_v1
path Parameters
catalogId
required
integer

The ID of the catalog. You can find the ID in the Campaign Manager in Account > Tools > Cart item catalogs.

Request Body schema: application/json

body

required
Array of objects [ 1 .. 1000 ] items
version
integer >= 1

The version number of the catalog to apply the actions on.

Responses

Request samples

Content type
application/json
{
  • "actions": [
    ],
  • "version": 244
}

Response samples

Content type
application/json
{
  • "id": 6,
  • "created": "2020-06-10T09:05:27.993483Z",
  • "accountId": 3886,
  • "modified": "2021-09-12T10:12:42Z",
  • "name": "seafood",
  • "description": "seafood catalog",
  • "subscribedApplicationsIds": [
    ],
  • "version": 6,
  • "createdBy": 6
}

Coupons

Coupons are unique codes belonging to a particular campaign. They don't define any behavior on their own. Instead the campaign ruleset can include rules that validate coupons and carry out particular effects.

See the docs.

Create coupon reservation

Create a coupon reservation for specified customer profiles on the specified coupon. You can also create a reservation via the Campaign Manager using the Create coupon code reservation effect.

Reserving a coupon allows you to associate a coupon code to a given customer(s). You can then list the reserved coupons of a given customer with the List customer data endpoint.

If a coupon gets created for a specific user, it will automatically appear in their coupons.

When a user redeems a coupon, a reservation is automatically created after the redemption and the used coupon will be returned in the List customer data endpoint.

For example, you can use this endpoint and List customer data to create a coupon wallet by reserving coupon codes for a customer, and then displaying their coupon wallet when they visit your store.

If the Coupon visibility checkbox was selected when creating a universal code, the coupon code is implicitly reserved for all customers, and the code will be returned for all customer profiles in the List customer data endpoint.

Important

This endpoint creates a soft reservation. Any customer can use a reserved coupon code and proceed to checkout.

To create a hard reservation, you can:

This endpoint overrides the reservation limit set for the coupon code during coupon creation.

To delete a reservation, use the Delete reservation endpoint.

Authorizations:
api_key_v1
path Parameters
couponValue
required
string

The code of the coupon.

Request Body schema: application/json

body

integrationIDs
required
Array of strings <= 1000 items

List of customer integration IDs.

Responses

Request samples

Content type
application/json
{
  • "integrationIDs": [
    ]
}

Response samples

Content type
application/json
{
  • "id": 6,
  • "created": "2020-06-10T09:05:27.993483Z",
  • "campaignId": 211,
  • "value": "XMAS-20-2021",
  • "usageLimit": 100,
  • "discountLimit": 30,
  • "reservationLimit": 45,
  • "startDate": "2020-01-24T14:15:22Z",
  • "expiryDate": "2023-08-24T14:15:22Z",
  • "limits": [
    ],
  • "usageCounter": 10,
  • "discountCounter": 10,
  • "discountRemainder": 5,
  • "reservationCounter": 1,
  • "attributes": { },
  • "referralId": 326632952,
  • "recipientIntegrationId": "URNGV8294NV",
  • "importId": 4,
  • "reservation": false,
  • "batchId": "32535-43255",
  • "isReservationMandatory": false,
  • "implicitlyReserved": false
}

Delete coupon reservations

Remove all the coupon reservations from the provided customer profile integration IDs and the provided coupon code.

Authorizations:
api_key_v1
path Parameters
couponValue
required
string

The code of the coupon.

Request Body schema: application/json

body

integrationIDs
required
Array of strings <= 1000 items

List of customer integration IDs.

Responses

Request samples

Content type
application/json
{
  • "integrationIDs": [
    ]
}

Response samples

Content type
application/json
{
  • "message": "string",
  • "errors": [
    ],
  • "StatusCode": 0
}

List customers that have this coupon reserved

Return all customers that have this coupon marked as reserved.

Coupons are reserved in the following ways:

Authorizations:
api_key_v1
path Parameters
couponValue
required
string

The code of the coupon.

Responses

Response samples

Content type
application/json
{
  • "totalResultSize": 1,
  • "data": [
    ]
}

Customer profiles

Represents the customer's information. For instance, their contact information.

Update customer profile

Update or create a Customer Profile. This endpoint triggers the Rule Builder.

You can use this endpoint to:

  • Set attributes on the given customer profile. Ensure you create the attributes in the Campaign Manager, first.
  • Modify the audience the customer profile is a member of.

Performance tips

  • Updating a customer profile returns a response with the requested integration state.
  • You can use the responseContent property to save yourself extra API calls. For example, you can get the customer profile details directly without extra requests.
  • We recommend sending requests sequentially. See Managing parallel requests.
Authorizations:
api_key_v1
path Parameters
integrationId
required
string

The integration identifier for this customer profile. Must be:

  • Unique within the deployment.
  • Stable for the customer. Do not use an ID that the customer can update themselves. For example, you can use a database ID.

Once set, you cannot update this identifier.

query Parameters
runRuleEngine
boolean
Default: false

Indicates whether to run the Rule Engine.

If true, the response includes:

  • The effects generated by the triggered campaigns are returned in the effects property.
  • The created coupons and referral objects.

If false:

  • The rules are not executed and the effects property is always empty.
  • The response time improves.
  • You cannot use responseContent in the body.
dry
boolean

(Only works when runRuleEngine=true) Indicates whether to persist the changes. Changes are ignored when dry=true.

When set to true, you can use the evaluableCampaignIds body property to select specific campaigns to run.

Request Body schema: application/json

body

object

Arbitrary properties associated with this item.

evaluableCampaignIds
Array of integers[ items <= 999 characters ]

When using the dry query parameter, use this property to list the campaign to be evaluated by the Rule Engine.

These campaigns will be evaluated, even if they are disabled, allowing you to test specific campaigns before activating them.

object
responseContent
Array of strings
Items Enum: "customerProfile" "triggeredCampaigns" "loyalty" "event" "awardedGiveaways" "ruleFailureReasons"

Extends the response with the chosen data entities. Use this property to get as much data as you need in one Update customer profile request instead of sending extra requests to other endpoints.

Responses

Request samples

Content type
application/json
{
  • "attributes": {
    },
  • "evaluableCampaignIds": [
    ],
  • "audiencesChanges": {
    },
  • "responseContent": [
    ]
}

Response samples

Content type
application/json
{
  • "customerProfile": {
    },
  • "event": {
    },
  • "loyalty": {
    },
  • "triggeredCampaigns": [
    ],
  • "ruleFailureReasons": [
    ],
  • "awardedGiveaways": [
    ],
  • "effects": [
    ],
  • "createdCoupons": [
    ],
  • "createdReferrals": [
    ]
}

Update multiple customer profiles

Update (or create) up to 1000 customer profiles in 1 request.

The integrationId must be any identifier that remains stable for the customer. Do not use an ID that the customer can update themselves. For example, you can use a database ID.

A customer profile can be linked to one or more sessions.

Note: This endpoint does not trigger the Rule Engine. To trigger the Rule Engine for customer profile updates, use the Update customer profile endpoint.

Authorizations:
api_key_v1
query Parameters
silent
string
Default: "yes"

Possible values: yes or no.

  • yes: Increases the perfomance of the API call by returning a 204 response.
  • no: Returns a 200 response that contains the updated customer profiles.
Request Body schema: application/json

body

Array of objects
Array
integrationId
required
string <= 1000 characters

The identifier of this profile, set by your integration layer. It must be unique within the account.

To get the integrationId of the profile from a sessionId, use the Update customer session.

object

Arbitrary properties associated with this item.

Responses

Request samples

Content type
application/json
{
  • "customerProfiles": [
    ]
}

Response samples

Content type
application/json
{
  • "integrationStates": [
    ]
}

Delete customer's personal data

Delete all attributes on the customer profile and on entities that reference this customer profile.

Important: To preserve performance, we recommend avoiding deleting customer data during peak-traffic hours.

Authorizations:
api_key_v1
path Parameters
integrationId
required
string

The integration ID of the customer profile. You can get the integrationId of a profile using:

Responses

Response samples

Content type
application/json
{
  • "message": "string",
  • "errors": [
    ],
  • "StatusCode": 0
}

List customer data

Return the customer inventory regarding entities referencing this customer profile's integrationId.

Typical entities returned are: customer profile information, referral codes, loyalty points, loyalty cards and reserved coupons. Reserved coupons also include redeemed coupons.

Authorizations:
api_key_v1
path Parameters
integrationId
required
string

The integration ID of the customer profile. You can get the integrationId of a profile using:

query Parameters
profile
boolean

Set to true to include customer profile information in the response.

referrals
boolean

Set to true to include referral information in the response.

coupons
boolean

Set to true to include coupon information in the response.

loyalty
boolean

Set to true to include loyalty information in the response.

giveaways
boolean

Set to true to include giveaways information in the response.

Responses

Response samples

Content type
application/json
{
  • "profile": {
    },
  • "loyalty": {
    },
  • "referrals": [
    ],
  • "coupons": [
    ],
  • "giveaways": [
    ]
}

Customer sessions

Represents the data related to a customer session. Typically, a customer session is the value and content of the customer's cart.

Sessions can be anonymous or linked to a customer profile and they have a life cycle from open to closed. In general, a session is closed when the customer completes the checkout step.

Sessions are a key concept of Talon.One. We strongly recommend you read the documentation about customer sessions.

Update customer session

Update or create a customer session. The endpoint responds with the potential promotion rule effects that match the current cart. For example, use this endpoint to share the contents of a customer's cart with Talon.One.

Note: The currency for the session and the cart items in the session is the currency set for the Application that owns this session.

Session management

To use this endpoint, start by learning about customer sessions and their states and refer to the state parameter documentation the request body schema docs below.

Sessions and customer profiles

  • To link a session to a customer profile, set the profileId parameter in the request body to a customer profile's integrationId.
  • While you can create an anonymous session with profileId="", we recommend you use a guest ID instead.
  • A profile can be linked to simultaneous sessions in different Applications. Either:
    • Use unique session integration IDs or,
    • Use the same session integration ID across all of the Applications.

Note: If the specified profile does not exist, an empty profile is created automatically. You can update it with Update customer profile.

Performance tips

  • Updating a customer session returns a response with the new integration state. Use the responseContent property to save yourself extra API calls. For example, you can get the customer profile details directly without extra requests.
  • We recommend sending requests sequentially. See Managing parallel requests.

For more information, see:

Authorizations:
api_key_v1
path Parameters
customerSessionId
required
string

The integration ID of the customer session. You set this ID when you create a customer session.

You can see existing customer session integration IDs in the Campaign Manager's Sessions menu, or via the List Application session endpoint.

query Parameters
dry
boolean

Indicates whether to persist the changes. Changes are ignored when dry=true.

When set to true:

  • The endpoint will only consider the payload that you pass when closing the session. When you do not use the dry parameter, the endpoint behaves as a typical PUT endpoint. Each update builds upon the previous ones.
  • You can use the evaluableCampaignIds body property to select specific campaigns to run.

See the docs.

Request Body schema: application/json

body

required
object

The representation of the customer session.

responseContent
Array of strings
Items Enum: "customerSession" "customerProfile" "coupons" "triggeredCampaigns" "referral" "loyalty" "event" "awardedGiveaways" "ruleFailureReasons" "previousReturns"

Extends the response with the chosen data entities. Use this property to get as much data as you need in one Update customer session request instead of sending extra requests to other endpoints.

Note: To retrieve loyalty card details, your request must include a loyalty card ID.

Responses

Request samples

Content type
application/json
{
  • "customerSession": {
    },
  • "responseContent": [
    ]
}

Response samples

Content type
application/json
{
  • "customerSession": {
    },
  • "customerProfile": {
    },
  • "event": {
    },
  • "loyalty": {
    },
  • "referral": {
    },
  • "coupons": [
    ],
  • "triggeredCampaigns": [
    ],
  • "effects": [
    ],
  • "ruleFailureReasons": [
    ],
  • "createdCoupons": [
    ],
  • "createdReferrals": [
    ],
  • "awardedGiveaways": [
    ],
  • "return": {
    },
  • "previousReturns": [
    ]
}

Get customer session

Get the details of the given customer session.

You can get the same data via other endpoints that also apply changes, which can help you save requests and increase performance. See:

Authorizations:
api_key_v1
path Parameters
customerSessionId
required
string

The integration ID of the customer session. You set this ID when you create a customer session.

You can see existing customer session integration IDs in the Campaign Manager's Sessions menu, or via the List Application session endpoint.

Responses

Response samples

Content type
application/json
{
  • "customerSession": {
    },
  • "effects": [
    ]
}

Return cart items

Create a new return request for the specified cart items.

This endpoint automatically changes the session state from closed to partially_returned.

Note: This will roll back any effects associated with these cart items. For more information, see our documentation on session states and this tutorial.

Authorizations:
api_key_v1
path Parameters
customerSessionId
required
string

The integration ID of the customer session. You set this ID when you create a customer session.

You can see existing customer session integration IDs in the Campaign Manager's Sessions menu, or via the List Application session endpoint.

query Parameters
dry
boolean

Indicates whether to persist the changes. Changes are ignored when dry=true.

Request Body schema: application/json

body

required
object
responseContent
Array of strings
Items Enum: "customerSession" "customerProfile" "coupons" "triggeredCampaigns" "referral" "loyalty" "event" "previousReturns"

Extends the response with the chosen data entities. Use this property to get as much data as you need in one Update customer session request instead of sending extra requests to other endpoints.

Responses

Request samples

Content type
application/json
{
  • "return": {
    },
  • "responseContent": [
    ]
}

Response samples

Content type
application/json
{
  • "customerSession": {
    },
  • "customerProfile": {
    },
  • "event": {
    },
  • "loyalty": {
    },
  • "referral": {
    },
  • "coupons": [
    ],
  • "triggeredCampaigns": [
    ],
  • "effects": [
    ],
  • "ruleFailureReasons": [
    ],
  • "createdCoupons": [
    ],
  • "createdReferrals": [
    ],
  • "awardedGiveaways": [
    ],
  • "return": {
    },
  • "previousReturns": [
    ]
}

Reopen customer session

Reopen a closed customer session. For example, if a session has been completed but still needs to be edited, you can reopen it with this endpoint. A reopen session is treated like a standard open session.

When reopening a session:

  • The talon_session_reopened event is triggered. You can see it in the Events view in the Campaign Manager.
  • The session state is updated to open.
  • Modified budgets and triggered effects when the session was closed are rolled back except for the list below.
Effects and budgets unimpacted by a session reopening

The following effects and budgets are left the way they were once the session was originally closed:

  • Add free item effect
  • Any non-pending loyalty points
  • Award giveaway
  • Coupon and referral creation
  • Coupon reservation
  • Custom effect
  • Update attribute value
  • Update cart item attribute value

To see an example of roll back, see the Cancelling a session with campaign budgets tutorial.

Note: If your order workflow requires you to create a new session instead of reopening a session, use the Update customer session endpoint to cancel a closed session and create a new one.

Authorizations:
api_key_v1
path Parameters
customerSessionId
required
string

The integration ID of the customer session. You set this ID when you create a customer session.

You can see existing customer session integration IDs in the Campaign Manager's Sessions menu, or via the List Application session endpoint.

Responses

Response samples

Content type
application/json
{
  • "effects": [
    ]
}

Events

Represents a single occurrence of a specific customer action, for example, updating the cart or signing up for a newsletter.

There are 2 types of events:

Track event

Triggers a custom event.

To use this endpoint:

  1. Define a custom event in the Campaign Manager.
  2. Update or create a rule to check for this event.
  3. Trigger the event with this endpoint. After you have successfully sent an event to Talon.One, you can list the received events in the Events view in the Campaign Manager.

Talon.One also offers a set of built-in events. Ensure you do not create a custom event when you can use a built-in event.

For example, use this endpoint to trigger an event when a customer shares a link to a product. See the tutorial.

Important

  1. profileId is required even though the schema does not say it.
  2. If the customer profile ID is new, a new profile is automatically created but the customer_profile_created built-in event is not triggered.
  3. We recommend sending requests sequentially. See Managing parallel requests.
Authorizations:
api_key_v1
query Parameters
silent
string
Default: "yes"

Possible values: yes or no.

  • yes: Increases the perfomance of the API call by returning a 204 response.
  • no: Returns a 200 response that contains the updated customer profiles.
dry
boolean

Indicates whether to persist the changes. Changes are ignored when dry=true.

Request Body schema: application/json

body

type
required
string non-empty

A string representing the event name. Must not be a reserved event name. You create this value when you create an attribute of type event in the Campaign Manager.

profileId
string

ID of the customer profile set by your integration layer.

Note: If the customer does not yet have a known profileId, we recommend you use a guest profileId.

evaluableCampaignIds
Array of integers[ items <= 999 characters ]

When using the dry query parameter, use this property to list the campaign to be evaluated by the Rule Engine.

These campaigns will be evaluated, even if they are disabled, allowing you to test specific campaigns before activating them.

object

Arbitrary additional JSON properties associated with the event. They must be created in the Campaign Manager before setting them with this property. See creating custom attributes.

responseContent
Array of strings
Items Enum: "customerProfile" "triggeredCampaigns" "loyalty" "event" "awardedGiveaways" "ruleFailureReasons"

Optional list of requested information to be present on the response related to the tracking custom event.

Responses

Request samples

Content type
application/json
{
  • "profileId": "URNGV8294NV",
  • "evaluableCampaignIds": [
    ],
  • "type": "pageViewed",
  • "attributes": {
    },
  • "responseContent": [
    ]
}

Response samples

Content type
application/json
{
  • "customerProfile": {
    },
  • "event": {
    },
  • "loyalty": {
    },
  • "triggeredCampaigns": [
    ],
  • "ruleFailureReasons": [
    ],
  • "awardedGiveaways": [
    ],
  • "effects": [
    ],
  • "createdCoupons": [
    ],
  • "createdReferrals": [
    ]
}

Loyalty

Represents loyalty programs or concepts related to them.

Loyalty programs can be profile-based or card-based, depending on whether loyalty points are linked to customer profiles or loyalty cards.

See the Product docs for more information.

Get customer's loyalty points

Retrieve loyalty ledger balances for the given Integration ID in the specified loyalty program. You can filter balances by date. If no filtering options are applied, you retrieve all loyalty balances on the current date for the given integration ID.

Loyalty balances are calculated when Talon.One receives your request using the points stored in our database, so retrieving a large number of balances at once can impact performance.

Note: For more information, see:

Authorizations:
api_key_v1
path Parameters
loyaltyProgramId
required
integer

Identifier of the profile-based loyalty program. You can get the ID with the List loyalty programs endpoint.

integrationId
required
string

The integration identifier for this customer profile. Must be:

  • Unique within the deployment.
  • Stable for the customer. Do not use an ID that the customer can update themselves. For example, you can use a database ID.

Once set, you cannot update this identifier.

query Parameters
endDate
string <date-time>

Used to return expired, active, and pending loyalty balances before this timestamp. You can enter any past, present, or future timestamp value.

Note: It must be an RFC3339 timestamp string.

Responses

Response samples

Content type
application/json
{
  • "balance": {
    },
  • "subledgerBalances": {
    }
}

List customer's loyalty transactions

Retrieve paginated results of loyalty transaction logs for the given Integration ID in the specified loyalty program.

You can filter transactions by date. If no filters are applied, the last 50 loyalty transactions for the given integration ID are returned.

Note: To retrieve all loyalty program transaction logs in a given loyalty program, use the List loyalty program transactions endpoint.

Authorizations:
api_key_v1
path Parameters
loyaltyProgramId
required
integer

Identifier of the profile-based loyalty program. You can get the ID with the List loyalty programs endpoint.

integrationId
required
string

The integration identifier for this customer profile. Must be:

  • Unique within the deployment.
  • Stable for the customer. Do not use an ID that the customer can update themselves. For example, you can use a database ID.

Once set, you cannot update this identifier.

query Parameters
subledgerId
string

The ID of the subledger by which we filter the data.

loyaltyTransactionType
string
Enum: "manual" "session" "import"

Filter results by loyalty transaction type:

  • manual: Loyalty transaction that was done manually.
  • session: Loyalty transaction that resulted from a customer session.
  • import: Loyalty transaction that was imported from a CSV file.
startDate
string <date-time>

Date and time from which results are returned. Results are filtered by transaction creation date.

Note: It must be an RFC3339 timestamp string.

endDate
string <date-time>

Date and time by which results are returned. Results are filtered by transaction creation date.

Note: It must be an RFC3339 timestamp string.

pageSize
integer [ 1 .. 50 ]
Default: 50

The number of items in this response.

skip
integer

The number of items to skip when paging through large result sets.

Responses

Response samples

Content type
application/json
{
  • "hasMore": true,
  • "data": [
    ]
}

List customer's unused loyalty points

Get paginated results of loyalty points for a given Integration ID in the specified profile-based loyalty program. This endpoint returns only the balances of unused points linked to a customer profile.

You can filter points by status:

  • active: Points ready to be redeemed.
  • pending: Points with a start date in the future.
  • expired: Points with an expiration date in the past.
Authorizations:
api_key_v1
path Parameters
loyaltyProgramId
required
integer

Identifier of the profile-based loyalty program. You can get the ID with the List loyalty programs endpoint.

integrationId
required
string

The integration identifier for this customer profile. Must be:

  • Unique within the deployment.
  • Stable for the customer. Do not use an ID that the customer can update themselves. For example, you can use a database ID.

Once set, you cannot update this identifier.

query Parameters
status
string
Default: "active"
Enum: "active" "pending" "expired"

Filter points based on their status.

pageSize
integer [ 1 .. 50 ]
Default: 50

The number of items in this response.

skip
integer

The number of items to skip when paging through large result sets.

Responses

Response samples

Content type
application/json
{
  • "hasMore": true,
  • "data": [
    ]
}

Loyalty cards

Represents loyalty cards.

Loyalty cards allow your customers to collect and spend loyalty points within a card-based loyalty program.

Link customer profile to card

Loyalty cards allow customers to collect and spend loyalty points within a card-based loyalty program. They are useful to gamify loyalty programs and can be used with or without customer profiles linked to them.

Link a customer profile to a given loyalty card for the card to be set as Registered. This affects how it can be used. See the docs.

Note: You can link as many customer profiles to a given loyalty card as the card user limit allows.

Authorizations:
api_key_v1
path Parameters
loyaltyProgramId
required
integer

Identifier of the card-based loyalty program containing the loyalty card. You can get the ID with the List loyalty programs endpoint.

loyaltyCardId
required
string <= 108 characters

Identifier of the loyalty card. You can get the identifier with the List loyalty cards endpoint.

Request Body schema: application/json

body

integrationId
required
string

The integrationId of the customer profile.

Responses

Request samples

Content type
application/json
{
  • "integrationId": "R195412"
}

Response samples

Content type
application/json
{
  • "id": 6,
  • "created": "2020-06-10T09:05:27.993483Z",
  • "programID": 125,
  • "status": "active",
  • "identifier": "summer-loyalty-card-0543",
  • "usersPerCardLimit": 111,
  • "profiles": [
    ],
  • "ledger": {
    },
  • "subledgers": {
    },
  • "modified": "2021-09-12T10:12:42Z",
  • "oldCardIdentifier": "summer-loyalty-card-0543",
  • "newCardIdentifier": "summer-loyalty-card-0543"
}

Get card's point balances

Retrieve loyalty balances for the given loyalty card in the specified loyalty program with filtering options applied. If no filtering options are applied, all loyalty balances for the given loyalty card are returned.

Authorizations:
api_key_v1
path Parameters
loyaltyProgramId
required
integer

Identifier of the card-based loyalty program containing the loyalty card. You can get the ID with the List loyalty programs endpoint.

loyaltyCardId
required
string <= 108 characters

Identifier of the loyalty card. You can get the identifier with the List loyalty cards endpoint.

query Parameters
endDate
string <date-time>

Used to return expired, active, and pending loyalty balances before this timestamp. You can enter any past, present, or future timestamp value.

Note: It must be an RFC3339 timestamp string.

Responses

Response samples

Content type
application/json
{
  • "balance": {
    },
  • "subledgerBalances": {
    }
}

List card's transactions

Retrieve loyalty transaction logs for the given loyalty card in the specified loyalty program with filtering options applied. If no filtering options are applied, the last 50 loyalty transactions for the given loyalty card are returned.

Authorizations:
api_key_v1
path Parameters
loyaltyProgramId
required
integer

Identifier of the card-based loyalty program containing the loyalty card. You can get the ID with the List loyalty programs endpoint.

loyaltyCardId
required
string <= 108 characters

Identifier of the loyalty card. You can get the identifier with the List loyalty cards endpoint.

query Parameters
subledgerId
string

The ID of the subledger by which we filter the data.

loyaltyTransactionType
string
Enum: "manual" "session" "import"

Filter results by loyalty transaction type:

  • manual: Loyalty transaction that was done manually.
  • session: Loyalty transaction that resulted from a customer session.
  • import: Loyalty transaction that was imported from a CSV file.
startDate
string <date-time>

Date and time from which results are returned. Results are filtered by transaction creation date.

Note: It must be an RFC3339 timestamp string.

endDate
string <date-time>

Date and time by which results are returned. Results are filtered by transaction creation date.

Note: It must be an RFC3339 timestamp string.

pageSize
integer [ 1 .. 1000 ]
Default: 1000

The number of items in this response.

skip
integer

The number of items to skip when paging through large result sets.

Responses

Response samples

Content type
application/json
{
  • "hasMore": true,
  • "data": [
    ]
}

List card's unused loyalty points

Get paginated results of loyalty points for a given loyalty card identifier in a card-based loyalty program. This endpoint returns only the balances of unused points on a loyalty card.

You can filter points by status:

  • active: Points ready to be redeemed.
  • pending: Points with a start date in the future.
  • expired: Points with an expiration date in the past.
Authorizations:
api_key_v1
path Parameters
loyaltyProgramId
required
integer

Identifier of the card-based loyalty program containing the loyalty card. You can get the ID with the List loyalty programs endpoint.

loyaltyCardId
required
string <= 108 characters

Identifier of the loyalty card. You can get the identifier with the List loyalty cards endpoint.

query Parameters
status
string
Default: "active"
Enum: "active" "pending" "expired"

Filter points based on their status.

pageSize
integer [ 1 .. 50 ]
Default: 50

The number of items in this response.

skip
integer

The number of items to skip when paging through large result sets.

Responses

Response samples

Content type
application/json
{
  • "hasMore": true,
  • "data": [
    ]
}

Referrals

A referral is a code shared between a customer and a prospect.

A referral is defined by:

  • an advocate: person who invited their friend via referral program.
  • a friend: person who receives the invite from an advocate.
  • a referral code: code to be redeemed by the advocate(s) once they referred their friend.

See the docs.

Create referral code for an advocate

Creates a referral code for an advocate. The code will be valid for the referral campaign for which is created, indicated in the campaignId parameter, and will be associated with the profile specified in the advocateProfileIntegrationId parameter as the advocate's profile.

Authorizations:
api_key_v1
Request Body schema: application/json

body

campaignId
required
integer

ID of the campaign from which the referral received the referral code.

advocateProfileIntegrationId
required
string <= 1000 characters

The Integration ID of the Advocate's Profile.

startDate
string <date-time> >= 0

Timestamp at which point the referral code becomes valid.

expiryDate
string <date-time> >= 0

Expiration date of the referral code. Referral never expires if this is omitted, zero, or negative.

usageLimit
integer [ 0 .. 999999 ]

The number of times a referral code can be used. 0 means no limit but any campaign usage limits will still apply.

friendProfileIntegrationId
string

An optional Integration ID of the Friend's Profile.

object

Arbitrary properties associated with this item.

Responses

Request samples

Content type
application/json
{
  • "startDate": "2020-11-10T23:00:00Z",
  • "expiryDate": "2021-11-10T23:00:00Z",
  • "usageLimit": 1,
  • "campaignId": 78,
  • "advocateProfileIntegrationId": "URNGV8294NV",
  • "friendProfileIntegrationId": "BZGGC2454PA",
  • "attributes": {
    }
}

Response samples

Content type
application/json
{
  • "id": 6,
  • "created": "2020-06-10T09:05:27.993483Z",
  • "startDate": "2020-11-10T23:00:00Z",
  • "expiryDate": "2021-11-10T23:00:00Z",
  • "usageLimit": 1,
  • "campaignId": 78,
  • "advocateProfileIntegrationId": "URNGV8294NV",
  • "friendProfileIntegrationId": "BZGGC2454PA",
  • "attributes": {
    },
  • "importId": 4,
  • "code": "27G47Y54VH9L",
  • "usageCounter": 1,
  • "batchId": "tqyrgahe"
}

Create referral codes for multiple advocates

Creates unique referral codes for multiple advocates. The code will be valid for the referral campaign for which it is created, indicated in the campaignId parameter, and one referral code will be associated with one advocate using the profile specified in the advocateProfileIntegrationId parameter as the advocate's profile.

Authorizations:
api_key_v1
query Parameters
silent
string
Default: "yes"

Possible values: yes or no.

  • yes: Increases the perfomance of the API call by returning a 204 response.
  • no: Returns a 200 response that contains the updated customer profiles.
Request Body schema: application/json

body

campaignId
required
integer

The ID of the campaign from which the referral received the referral code.

advocateProfileIntegrationIds
required
Array of strings [ 1 .. 1000 ] items

An array containing all the respective advocate profiles.

usageLimit
required
integer [ 0 .. 999999 ]

The number of times a referral code can be used. 0 means no limit but any campaign usage limits will still apply.

startDate
string <date-time> >= 0

Timestamp at which point the referral code becomes valid.

expiryDate
string <date-time> >= 0

Expiration date of the referral code. Referral never expires if this is omitted, zero, or negative.

object

Arbitrary properties associated with this referral code.

validCharacters
Array of strings

List of characters used to generate the random parts of a code. By default, the list of characters is equivalent to the [A-Z, 0-9] regular expression.

referralPattern
string [ 3 .. 100 ] characters

The pattern used to generate referrals. The character # is a placeholder and is replaced by a random character from the validCharacters set.

Responses

Request samples

Content type
application/json
{
  • "startDate": "2020-11-10T23:00:00Z",
  • "expiryDate": "2021-11-10T23:00:00Z",
  • "usageLimit": 1,
  • "campaignId": 45,
  • "advocateProfileIntegrationIds": [
    ],
  • "attributes": {
    },
  • "validCharacters": [
    ],
  • "referralPattern": "REF-###-###"
}

Response samples

Content type
application/json
{
  • "totalResultSize": 1,
  • "data": [
    ]
}