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Managing campaign budgets

You can set restrictions in your campaign to limit the total amount you want to spend when running different promotions. Budget limits are useful as a security measure to avoid overspending, prevent fraud or control the behaviour of your campaign.

You can see and manage all the budgets set for a given campaign on the Budgets page of the campaign.

note

This feature is not retroactive. It is only possible to track campaign behaviour and limit spending once budgets are created.

Budget types

There are different budget types to match the scope of the restriction you need. They can refer to the entire campaign or to different entities.

Creating coupon and referral budgets is only possible if the coupon and referral features are enabled in your campaign.

Budget typeDescriptionExample
Campaign budgets

Applied to the entire campaign.

These budgets can be tracked in the Performance & Budget section of your campaign dashboard.

We recommend you always set a Campaign budget.

You can define the total amount you want to spend on a certain campaign, including discounts provided as referrals, giveaways, coupons and loyalty points.

Profile budgets

Applied to each customer profile.

These budgets can be tracked in the customer profile, in the Budgets tab.

You can limit how much discount and how many coupons, referrals, giveaways and loyalty points a single customer can obtain. 

Unique identifier budgets

Applied to each unique identifier. 

Learn more in the Developer Docs about how to use identifiers to prevent fraud.

You can limit how much discount and how many coupons, referrals, giveaways and loyalty points can be issued for a unique identifier such as an IP address. This helps you prevent customers from obtaining more discounts by creating several profiles.

Important: If you create a unique identifier budget for a campaign and any effect in the campaign impacts the budget, ensure that the session includes an identifier by the time you close it. If the session doesn't include an identifier, the rule containing the budget-impacting effect will fail regardless of whether the conditions are met.

For example, if you create a discount budget that refers to a unique identifier and a rule in the campaign contains a discount effect, the rule will always fail if the session does not include an identifier when you close it.

Coupon budgets

Applied to each coupon code.

You can define how much discount and other benefits a single coupon can provide. For example, you can set how many discount effects each coupon code can trigger.

Important: If you create a coupon budget for a campaign and any effect in the campaign impacts the budget, ensure that the session includes a coupon code by the time you close it. If the session doesn't include a coupon code, the rule containing the budget-impacting effect will fail regardless of whether the conditions are met.

For example, if you create a discount budget that refers to coupons and a rule in the campaign contains a discount effect, the rule will always fail if the session does not include a coupon code when you close it.

Referral budgets

Applied to each referral code.

You can limit how much discount and other benefits a single referral code can provide.

Important: If you create a referral budget for a campaign and any effect in the campaign impacts the budget, ensure that the session includes a referral code by the time you close it. If the session doesn't include a referral code, the rule containing the budget-impacting effect will fail regardless of whether the conditions are met.

For example, if you create a discount budget that refers to referrals and a rule in the campaign contains a discount effect, the rule will always fail if the session does not include a referral code when you close it.

Default budgets

You can define a budget for all new campaigns within the same Application. Default budgets are useful to ensure that your campaigns are limited without having to set budgets individually.

You can also find them in the Budgets section of every individual campaign within the Application, and you can modify them directly there for each campaign.

Important

Default budgets do not affect campaigns created before the budget.

Effect limits

For each budget type, you can define limits on the following effects:

  • Discounts
  • Referrals
  • Coupons
  • Loyalty programs
  • Giveaways

See the list of available effects.

Setting limits for coupons, loyalty programs, giveaways and referrals is only possible if the respective feature is enabled in your campaign.

Reaching a limit is reflected on the integration API. A reached limit generates a failed effect with a special rejection reason that you can check in the integration layer. See the list of effects in the Developer Docs.

note

Budgets are checked by the Rule Engine when evaluating the effects that impact them.

Discount limits

LimitUseAvailable for (scope)
Discount total

Set the maximum amount that can be discounted. 

For example, you can use this limit within a Campaign budget to set a total discount of $100,000 to be awarded in any way possible.

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
  • Referral
Discount effects

Set the maximum number of discount effects (including per-item discounts) that can be triggered. 

Once this limit is reached, other effects in different rules can still be triggered if limits that may affect them have not yet been reached. All other effects in rules where there is a Discount effect fail to trigger. 

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
  • Referral

Referral limits

LimitUseAvailable for (scope)
Referral redemptions

Set the maximum number of referral code redemptions that can take place.

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
Referral creations

Set the maximum number of referrals that can be created.

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
  • Referral
tip

You can limit referral redemptions for individual referral codes by setting a limit directly when creating a referral code as an effect, or on the Referrals page after creation. Limits set for the entire campaign override those of individual referral codes.

Coupon limits

LimitUseAvailable for (scope)
Coupon redemptions

Set the maximum number of coupon code redemptions that can take place.

  • Campaign
  • Profile
  • Unique identifier
  • Referral
Coupon creations

Set the maximum number of coupon codes that can be created.

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
  • Referral
tip

You can limit coupon redemptions for individual coupon codes by setting a limit directly when creating a coupon code as an effect, or on the Coupons page after creation.

You can also set how much discount a code can give by creating a limited discount budget for an individual coupon. Limits set for the entire campaign override those of individual coupons.

Loyalty limits

LimitUseAvailable for (scope)
Loyalty points total

Set the maximum number of loyalty points that can be collected by customers.

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
  • Referral
Add loyalty point effects

Set the maximum number of add loyalty points effects that can be triggered.

Once this limit is reached, other effects in different rules can still be triggered if limits that may affect them have not yet been reached. All other effects in rules where there is an Add loyalty points effect fail to trigger. 

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
  • Referral
Loyalty points redeemed

Set the maximum number of loyalty points that can be redeemed by customers.

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
  • Referral
Redeem loyalty point effects

Set the maximum number of redeem loyalty points effects that can be triggered.

Once this limit is reached, other effects in different rules can still be triggered if limits that may affect them have not yet been reached. All other effects in rules where there is a Redeem loyalty point effect fail to trigger. 

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
  • Referral

Giveaway limits

LimitUseAvailable for (scope)
Award giveaways

Set the maximum number of giveaways that can be awarded.

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
  • Referral

Other limits

LimitUseAvailable for (scope)
Free items

Set the maximum number of free items that can be offered.

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
  • Referral
Custom effects

Set the maximum number of custom effects that can be triggered.

note

Custom effects triggered on open sessions are taken into consideration.

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
  • Referral
Webhook triggers

Set the maximum number of webhooks that can be triggered.

  • Campaign
  • Profile
  • Unique identifier
  • Coupon
  • Referral

Recurrence

You can create recurring budgets by adding a recurrence period when you create a budget. The following periods are available:

  • Every day
  • Every week
  • Every month
  • Every year

For example, you can create campaigns with daily discount limits or set the number of coupons that each customer can redeem per week.

Recurrence refers to calendar dates, regardless of when you launch your campaigns. Recurring budgets are reset as follows:

  • Daily budgets: Every day at 00:00
  • Weekly budgets: On Mondays at 00:00
  • Monthly budgets: The first day of each month at 00:00
  • Yearly budgets: January 1 at 00:00
note

The time zone is the same as that of your Application.

Use cases

For example, you can use budgets to limit:

  • Coupon redemptions within a campaign: use a Campaign budget and set a limit on Coupon redemptions.
  • The number of coupons that each customer can redeem: use a Profile budget and set a limit on Coupon redemptions.
  • The maximum amount that can be discounted per coupon: use a Coupon budget and set a limit on Discount total.
  • The number of times a coupon code can be considered valid to trigger discount effects: use a Coupon budget and set a limit on Discount effects.
  • The number of times a referral code can be considered valid to trigger discount effects: use a Referral budget and set a limit on Discount effects.
  • The number of loyalty points each customer can collect: use a Profile budget and set a limit on Loyalty points total.
  • The number of giveaways provided for a given IP address: use a Unique identifier budget and set a limit on Award giveaways.

Adding a budget

  1. Click Settings > Budgets in the left-side menu of your campaign.
  2. In Campaign Budgets, click Add budget type
  3. In Action, use the drop-down menu to select what you want to limit.
  4. In Limit, type the value of your budget.
  5. In Period, choose the desired recurrence.
  6. Click Create Budget.

A notification pops up, indicating that your campaign has been updated.

note

To add a default budget, click Settings > Default budgets in the left-side menu of your Application and follow the rest of the steps listed above.

Editing a budget

You can modify the budget limit at any time:

  1. Click Settings > Budgets in the left-side menu of your campaign.
  2. Click the pen symbol to the right of the budget you want to delete.
  3. Edit the budget limit.
  4. Click Save Changes.

A notification pops up, indicating that your campaign has been updated.

note

To edit a default budget, click Settings > Default budgets in the left-side menu of your Application and follow the rest of the steps listed above.

Deleting a budget

Deleting campaign-wide limits erases the maximum limit permanently but preserves the remaining budget. Deleting per-entity limits deletes both the maximum limit and the remaining budget.

  1. Click Settings > Budgets in the left-side menu of your campaign.
  2. Click the trash bin symbol to the right of the budget you want to delete.
  3. Click Delete Budget in the pop-up.

A notification pops up, indicating that your campaign or Application has been updated.

note

To delete a default budget, click Settings > Default budgets in the left-side menu of your Application and follow the rest of the steps listed above.