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Basic integration

In this tutorial, let's share information with Talon.One using the main entities: customer sessions and customer profiles.


This tutorial is easier to follow if you have read the following pages:

Understanding the context

Before getting started with the implementation, let's set up some business context.

Let's imagine that we are setting up an integration between Talon.One and our clothing store. We already have an Application in the Campaign Manager, and it contains a running campaign with the following rule:

  • Any valid coupon code gives a 20% discount on the session/cart.

Choosing the SDK and the API


Communication with our API endpoints should happen only from a backend environment to avoid exposing sensitive authentication credentials to end users.

According to the integration checklist, let's select an SDK and the API.

  • SDK: In our case, let's imagine our project uses Python, so let's use the Python SDK.
  • API: We're working with customer sessions and profiles, so we must use the Integration API.

Creating a Talon.One API key

Create your API key:

  1. Open your Talon.One Application in the Campaign Manager and click Settings > Developer settings.

  2. Click Create API Key.

  3. For Do you want to use this API Key with a 3rd party service?, select No.

  4. Select an expiration date and click Create API Key.

  5. Copy the key for later use.


    You cannot display the API key after this step. If you lose the value, create a new API key.

This key is only for our Talon.One Application. You can now send requests to the Integration API from our integration layer:

Using the SDK to authenticate
import talon_one
from import ApiException

# Create configuration with your host destination and authorization using api_key_v1
configuration = talon_one.Configuration(
host = "", # edit the host
api_key_prefix = {
"Authorization": "ApiKey-v1"
api_key = {
"Authorization": "f725d5a03e091ce9ab8bf51ee6c9ca37066e42f386b08bcf77ceddfe5364560"

# Instantiate the IntegrationAPI without credentials
integration_api = talon_one.IntegrationApi(talon_one.ApiClient(configuration))

Now that we are authenticated, we can proceed with the rest of the implementation that looks as follows:

Integration landscape.

Creating a customer session


This section takes care of steps 1 and 2 of the integration landscape: Integration landscape.

In Talon.One, a customer cart is represented by a customer session. This resource is essential, it's used to keep Talon.One updated about what the customer is doing, and to respond accordingly.


A Talon.One customer session has nothing to do with a server session. The API client decides when to close the session.

To create a session and update it, we use the Integration API's Update customer session endpoint.

A session has a state, in our case we'll create it as open, which is the default. To understand session states, see Managing session states.

Back to our context, let's imagine that a shopper started creating a shopping cart. At this given time, the cart contains a couple of items and a coupon code. Let's communicate this to Talon.One to check if our coupon rule should be applied.

Sending session information

This session should contain:

  • 2 cart items which exist in our shop's catalog.
  • A coupon (xmas20).

To do so, we apply the following steps:

  1. Create a NewCustomerSessionV2 object to be fed to the updateCustomerSession endpoint. In this case, we do not provide a customer profile ID, which creates an anonymous session. For more information about customer profiles, see the section below.
  2. Add the 2 cart items and the coupon to the NewCustomerSessionV2 object.
  3. Send the request.
  4. Store the response for later processing.

The following code applies the above steps:

Using the SDK to update a session
# ...
# Instantiate the IntegrationAPI without credentials
integration_api = talon_one.IntegrationApi(talon_one.ApiClient(configuration))

# Prepare a NewCustomerSessionV2 object with the cart items and the coupon code
customer_session = talon_one.NewCustomerSessionV2()
customer_session.cart_items = [
talon_one.CartItem("Red Spring Blouse", "rdbs-1111", 1, 49, "Shirts"), # name, sku, quantity, price, category
talon_one.CartItem("Denim Trousers", "dtr-2222", 1, 74, "Trousers"),
customer_session.coupon_codes = ["xmas20"]

# Instantiating a new IntegrationRequest object
integration_request = talon_one.IntegrationRequest(customer_session)

Running this sample executes the request and we now have the response in the integration_request variable.

See also:

Performance tips

Do more with one call: The Update customer session and Update customer profile endpoints offer a responseContent property that you can use to save API calls. For example, you can use this property to retrieve the customer profile information without having to use another endpoint.

Reduce response time: When you query the Update customer session or Update customer profile endpoint but do not want the request to modify your Application, set the runRuleEngine and dry parameters to true to send a dry request and get faster response times. You will still see the returned effects but there will be no change to your Application.

Use a single event for a single customer action: When implementing customer actions, consider that each event represents a single occurrence of a customer action related to a customer session or customer profile. To avoid receiving too many 409 responses, ensure that the customer action does not trigger multiple events in parallel.

Managing parallel requests

For data integrity purposes, Talon.One allows 3 parallel Integration API requests per customer profile or session integration ID. Parallel requests are queued and processed sequentially. The queue is limited to 2 requests. Extra requests will receive a 409 Too many requests are updating this profile/session at the same time response.

We recommend only sending sequential requests.

This applies to the following endpoints:

For example, consider the following parallel requests:

  • 1 Update customer profile request on a given customerId. This request is being processed.
  • 2 Update customer session requests involving the same customerId as the request above. These 2 requests are queued.
  • Extra requests, for example, a request to Track event, related to the same customerId will receive a 409 response.

Processing effects


This section takes care of step 5 of the integration diagram: Integration landscape.

In the previous section, we sent an update to Talon.One. For every session or profile update that we send, Talon.One runs all applicable rules and returns the effects in the API response.

The way we process these effects depends on the SDK. We can register effect handlers or loop through the effects array in the response. With the Python SDK, we loop over the effects.

In our case, we have only one rule that applies a 20% discount if the coupon code is valid so we can expect the following effects:

All effects are available in API effects.

To process the effects, let's loop through the effects array from the response. To keep the code sample small, let's only look for the setDiscount and rejectCoupon effects.

Using the Pythong SDK to parse the effects
# ... auth

# API request
integration_request = talon_one.IntegrationRequest(customer_session)

api_response = integration_api.update_customer_session_v2(
"my_session_id", integration_request

# Parse the effects
for effect in api_response.effects:
if effect.effect_type == "setDiscount":
# Initiating right props instance according to the effect type
setDiscountProps = integration_api.api_client.deserialize_model(
effect.props, talon_one.SetDiscountEffectProps

# Access the specific effect properties
name = (,)
value = setDiscountProps.value
"setDiscount triggered:\n"
f" Effect name: {name}\n"
f" Discount value: {value}"
# Apply the discount to the cart...

elif effect.effect_type == "rejectCoupon":
rejectCouponEffectProps = integration_api.api_client.deserialize_model(
effect.props, talon_one.RejectCouponEffectProps
print(f"Coupon was rejected: {rejectCouponEffectProps.rejection_reason}")
# Display banner to the user...

except ApiException as e:
print("Exception when calling IntegrationApi->update_customer_session_v2: %s\n" % e)

The next step is about processing the effect in our store, so this depends on your setup and industry. Typically, you would recalculate the cart value to display it to your customer.

We have covered the main steps to manage the whole interaction with Talon.One. The following section are use cases that are useful to further customize the data you share with Talon.One.

Adding extra information to a customer session

You might have to pass data that is not supported by the SDK. For example, you can readily create cart items, but what if we want to pass shipping-related information and run different promotion rules based on the address? We can do this with custom attributes.

In our case, let's imagine that we want to pass the city of the delivery address. Let's define a custom attribute in the Campaign Manager:

  1. Click Account > Tools > Attributes > Create Attribute.
  2. In Associated entity, select Customer session. This means our customer session will store the attributes.
  3. In Attribute type, select String.
  4. In API Name, type shippingCity. This is the name to reference in the API call.
  5. Fill in all the other fields as required to enable the attribute in your Application.

We can now set this custom attribute in API calls:

Using the Python SDK to pass a custom attribute
integration_request = talon_one.IntegrationRequest(
"attributes": {
"shippingCity": "Seattle",
api_response = integration_api.update_customer_session_v2("my_session_id", integration_request)

Managing customer profiles

Aside from customer sessions, we can manage customer profiles. They store the attributes of your customers. For example, a profile stores the identifier, address, device, location or shopping history data of a customer.

A customer profile is represented inside Talon.One by the CustomerProfile entity.

A customer profile is the owner of a customer session and may have many sessions over its lifetime. Profiles are created and updated using the updateCustomerProfile endpoint, which works like the updateCustomerSession endpoint explained above.


The identifier of a customer profile is stored in the integration id property.

Creating a customer profile

Let's create a customer profile with id customer-1234 and store a name and some shipping information in it:

  • We can use any of the built-in attributes to define our customer. You can see the available built-in attributes on the Attributes page in the Campaign Manager.
  • We can create custom attributes on the customer entity to store extra information.

Let's use the Name, ShippingCity and ShippingRegion built-in attributes and a custom attribute named MyAttribute in this example. We assume that MyAttribute has been created and assigned to the customer entity. See how to create attributes.

Using the Python SDK to create a profile
# Define a profile id.
customer_profile_id = 'customer-1234'
# Create the payload of the request.
# We assume that these attributes have been created and
# associated to the Customer Profile entity in the Campaign Manager.
body = talon_one.NewCustomerProfile({
'Name': "Anthony Ray",
'ShippingCity': "Seattle",
'ShippingRegion': "Washington",
'MyAttribute': "my value"
# Execute the request
api_response = integration_api.update_customer_profile_v2(customer_profile_id, body)

We can now use this customer profile with our sessions.

Connecting a customer profile to a customer session

In the examples used for the customer session tutorial above, we used anonymous sessions. These sessions are not connected to any customer profile, which is not recommended.

To connect a session to a profile, let's set the profile_id property of the session to the value of the customer profile id:

Using the Python SDK to bind a customer to a session
# Create the customer profile.
customer_profile_id = "customer-1234"
body = talon_one.NewCustomerProfile(
{"Name": "Anthony Ray", "ShippingCity": "Seattle", "ShippingRegion": "Washington"}
api_response = integration_api.update_customer_profile_v2(customer_profile_id, body)

# Create customer session payload
customer_session = talon_one.NewCustomerSessionV2()
# Add the profile id
# This is how we bind the session to the profile
customer_session.profile_id = customer_profile_id
# Create the request
integration_request = talon_one.IntegrationRequest(customer_session)
# Execute the request
api_response = integration_api.update_customer_session_v2(
"my_session_id", integration_request

Closing the session

We've seen how to create a session, bind it to a customer profile, and add custom attributes to it. At the end of the order workflow, in our case the payment step, we have to close the session. Doing so increments campaign budget limit counters, redeems potential coupons, etc.

To close the session, we update the state property to closed:

Using the Python SDK to close a session
# Reuse our previous customer_session object
# and update the state
customer_session.state = "closed"
# Create the request
integration_request = talon_one.IntegrationRequest(customer_session)
# Execute the request
api_response = integration_api.update_customer_session_v2(
"my_session_id", integration_request

For more information about how to manage sessions, see Managing session states.

Troubleshooting issues

You can display the Integration API logs in the Campaign Manager to diagnose issues.