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Audiences 

Audiences are lists of customer profiles that allow you to target specific groups of customers in your campaigns.

For example, you can use audience conditions in your rules to display notifications to certain users depending on their past interactions with your company or their location. This is useful for improving the customer experience and increasing the performance of your campaigns.

Audiences can be created on third-party customer data platforms or directly in Talon.One.

Audience environments​

In Talon.One, you can create audiences in one of the following environments:

  • Sandbox
  • Live

They help you differentiate between testing and production audiences.

Audiences from a given environment can only be connected to Applications from the same environment. For example, if an audience is created in the sandbox environment, it cannot be accessed in the live environment.

Create an audience​

You can create audiences in Talon.One via the Campaign Manager or via the Integration API.

Tip

Using the Integration API is useful to sync your data warehouse with Talon.One during the audience creation process.

To create an audience via the Campaign Manager:

  1. On the leftmost menu, click Audiences.

  2. Click Create Audience.

  3. In Name, type a name for the audience.

  4. (Optional) In Description, enter some information to help you identify the audience.

  5. In Environment, select the audience environment. You cannot change the audience environment after you have created the audience.

  6. In Connected Applications, select the Applications where you want the audience to be available. To restrict the audience to certain Applications only, select Specific Applications.

  7. (Optional) In Import members, click Upload a CSV file and select a CSV file with a list of audience members from your computer. This can be done after creating the audience.

    Tip

    You can also add members to or remove them from an audience using the Update audience effect in your rules. Importing a CSV file with audience members does not trigger the Update audience effect.

  8. Click Create Audience.

List audiences​

To list your audiences, click Audiences on the leftmost menu.

This page displays the available audiences. It contains the following information for each of them:

ColumnDescription
Audience nameName of the audience and icon to indicate the audience environment.

The acronym CDP to the right of the audience name indicates that the audience was created on a customer data platform.
MembersNumber of members of the audience. An audience can have an unlimited number of members.
ActionsButtons to edit or delete the audience.

Audience page​

In Audiences, click an audience name to view all the information for the audience.

The audience page displays the following information:

  • Icon indicating the audience environment.

  • Name of the audience.

  • Audience ID: Identifier of the audience. It can be used for integration purposes.

  • Last update: Date and time when the audience was last updated.

  • Description of the audience.

  • Audience members: table containing audience member data. It displays the following information:

    ColumnDescription
    Integration IDIdentifier of the customer profile. It can be used for integration purposes.
    CreatedDate and time when the audience was created.
    Last activityDate and time when the member was imported.
    Tip

    To download a CSV file with the members of the audience, click Export Members.

Edit an audience​

You can modify some characteristics of an audience via the Campaign Manager after you create it, such as update its name and description. If a third-party platform created the audience, you cannot edit it via the Campaign Manager.

Tip

You can also add members to or remove them from an audience using the Update audience effect in your rules. Importing a CSV file with audience members does not trigger the Update audience effect.

To edit an audience:

  1. On the leftmost menu, click Audiences.

  2. Next to the audience you want to edit, click .

    Tip

    You can also click Edit Audience at the top-right of the audience page.

  3. Edit the required details, such as the name, description, or connected Applications.

  4. Click Save.

Manage audience members​

You can export a list of audience members or upload a new list of members at any time.

  1. On the leftmost menu, click Audiences.

  2. Next to the audience whose members you want to manage, click .

  3. In Manage members:

    • To export a list of audience members, click Export Members.

    • To upload a new list of audience members, click Upload a CSV File.

      Important

      Uploading a new list of members overrides the current list. If the audience is used in an active campaign, updating the list of members also impacts the campaign.

  4. Click Save.

Delete an audience​

You can delete an audience via the Campaign Manager if no campaign rules reference it.

To delete an audience:

  1. On the leftmost menu, click Audiences.
  2. Next to the audience you want to delete, click .
  3. In the confirmation pop-up that appears, click Delete Audience.
Tip

You can also delete an audience using the Delete audience button while editing.

Note

You cannot delete audiences created by a third-party platform (marked with CDP) via the Campaign Manager. Remove the audience in your third-party platform and wait for the audience sync to remove it from Talon.One.

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