Creating audiences
You can create audiences in Talon.One via the Campaign Manager or via the Integration API.
Using the Integration API can be useful to sync your data warehouse with Talon.One during the audience creation process.
To create an audience via the Campaign Manager:
-
On the leftmost menu, click Audiences.
-
Click Create Audience.
-
In Environment, select the environment where you want to create your audience.
noteThe audience environment cannot be changed after the audience is created.
-
In Name, type a name for the audience.
-
(Optional) In Description, enter some information to help you identify the audience.
-
(Optional) In Import members, click Upload a CSV file and select a CSV file with a list of audience members from your computer. This can be done after creating the audience.
tipYou can also add members to or remove them from an audience using the Update audience effect in your rules. Importing a CSV file with audience members does not trigger the Update audience effect.
-
Click Create Audience.