What's new

See the latest improvements and features in Talon.One here, or subscribe to our RSS feed.

May 15, 2024

Join policy in loyalty programs

Loyalty programs

For profile-based loyalty programs, you now have the option to define when your customers join the loyalty program. You can use this feature to build and run anniversary campaigns, improve brand loyalty, and boost customer engagement.

New endpoints for user management

Management API

• Update user: Update the details of a specific user.
• Delete user: Delete a specific user.
• Invite user: Create a new user within the account and send an invitation.
• Resend invitation email: Resend an email invitation to an existing user.
• Update role: Update a specific role.

May 2, 2024

Introducing achievements (Beta)

Achievements

Achievements allow you to check if the customer has reached a defined target within a specified period.

You can use campaigns to reward your customers when they complete an achievement. This can help boost customer engagement, customer loyalty, and sales.

You can create, edit, list, and delete an achievement in the Campaign Manager and via the Management API.

You can also export the data of all the customers participating in an achievement and use the built-in attributes for achievements in the Rule Builder.

Adding products to cart item catalogs

Catalogs

You can now add product information to the cart items in your catalog. This allows you to filter the items in your catalog by product and apply promotions to the products of your choice.

You can add, update, or delete the products in your catalog via the Sync cart item catalog endpoint. There is also a product built-in attribute that you can now use in the Rule Builder.

More monthly updates

Enhancements:

• (2024-05-02) Stores: The values of a store custom attribute are now available as picklist values in the Rule Builder.
• (2024-05-02) Rule Builder:
  • Redesigned the dropdown menu with picklist value suggestions.
  • It is now possible to scroll through the effects when there are many webhooks or custom effects.
• (2024-05-02) Integration API: Using the Delete customer's personal data endpoint now also removes the customer profile from any audiences created in Talon.One. This excludes audiences created by third-party tools, such as Segment.
• (2024-05-02) Documentation: Added a tutorial about running promotions for mParticle audiences.
• (2024-05-02) Campaigns: Updated the calendar view:
  • Campaigns without a schedule now also appear in the calendar view.
  • Added a monthly view option to the existing weekly and daily view options.
  • Added a smaller month-view calendar to the right side for date selection.
  • Campaigns that are low on budget or expiring soon are labeled accordingly.
  • Campaigns that span beyond the displayed time period are now displayed with pointed edges.

Bug fixes:

• (2024-05-02) Collections: Fixed a bug that returned an inaccurate error message with a 500 status code when importing collections.
• (2024-05-02) Giveaways: Fixed a bug that prevented exporting more than 1000 giveaway codes at a time.
• (2024-05-02) Campaign Manager: Fixed a bug where sometimes two different effects were shown as one in the sessions and events log.