What's new

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January 14, 2026

Introducing experiments

ExperimentsEarly access

Experiments is a new A/B testing feature that allows you to test two different rules in a single campaign simultaneously. The experiments dashboard offers key metrics and confidence scores, enabling you to compare A and B variants and optimize your campaigns.

Additionally, you can use third-party tools to control variant assignments. This helps you maintain consistency with other integrations that offer testing functionality, such as Braze.

AI-powered summaries for campaigns

Campaign ManagerEarly access

Campaign data can now be summarized in the campaign dashboard. This allows you to keep track of recent updates to a campaign.

Action-based points activation

LoyaltyEarly access

Loyalty points can now be activated when a defined action occurs in your system. Using the new Activate loyalty points endpoint, you can activate all points earned in a session or only the points earned in specific transactions.

This feature is supported in:

• Adding loyalty points effect.
• Adding loyalty points per cart item effect.
• Manually adding loyalty points for the customer.

Shopify integration improvements

Integrations

In the Talon.One Shopify app, you can now do the following:

• Sync external IDs with Talon.One.
• Configure which product and customer attributes to sync.

More granular role permissions

Roles & Permissions

You can now assign more granular account-level role permissions, in particular for custom roles.

Monthly updates

Enhancements:

• Loyalty:
  • Added an Integration API endpoint to unlink a customer profile from a loyalty card.
  • Added two new Management API endpoints to Get customer's loyalty balances and List customer's loyalty transactions.
  • Improved the speed of tier reevaluation for loyalty programs where the expiry is one year and the reset occurs on the last day of the year.
  • Updated the UI for the Loyalty points tab on the customer profile page and the Transactions tab on the loyalty card page.
  • The Add loyalty points effect now supports a custom baseline date for calculating relative start and expiry dates in time-based reward settings.
• Roles and permissions:
  • When creating a campaign from a template, you can now manage placeholders in the Rule Builder using a dedicated button. You can also now view defined value ranges for placeholders of type number or percentage.
  • When creating a template or creating a campaign from a template, you can now connect placeholders to attributes. This allows you to select picklist values from either attribute picklists or cart item catalogs.
• Dashboards: The product dashboard search bar now supports case-insensitive search entries.
• Cart item filters: You can now reference an Application cart item filter in effects in a campaign with strikethrough rules.
• SDKs: Updated the SDKs to the latest version.
• Strikethrough pricing notifications: Notifications for strikethrough pricing updates now include a timestamp to indicate when they were sent by Talon.One.
• Rule Builder: Renamed the Discount individual item in bundles pro rata effect to Discount individual item in bundles and updated the functionality. Users can now select whether to apply a discount value pro rata or non-pro rata.
• Achievements: Improved the UI for creating achievements, which are now grouped by recurrence type.

Bug fixes:

• Achievements:
  • Fixed a bug where the UI did not allow start dates for fixed-schedule achievements to be set to a date in the past.
  • Fixed a bug where the Rule Builder prevented the use of achievements in campaign rules after the total number of achievements became greater than 1000.
  • Fixed a bug where the end dates for recurring fixed-schedule achievements were shifted forward by one day.
• Loyalty:
  • Fixed a bug where the Loyalty Points tab displayed an error when retrieving data for customer profiles with a high volume of loyalty transactions.
  • Fixed a bug where the Export customer loyalty balances endpoint returned negative point values in the spentBalance column.
  • Fixed a bug where tiers were reevaluated based on the timing of the reevaluation instead of the scheduled tier expiry time.
  • Fixed a bug where end-of-month expiry dates for points and tiers were shifted forward by one month.
  • Fixed a bug where the Add loyalty points effect returned a 500 Internal Server Error when it referenced a loyalty program that didn't have the loyalty card provided in the session.
• Roles and permissions:
  • Fixed a bug that caused errors when admin groups were renamed or deleted in Microsoft Entra ID provisioning.
  • Fixed a bug where Application settings became view-only for users with Manage permissions in a connected loyalty program.
  • Fixed a bug where users were prompted to connect attributes when creating a campaign from a template that used entities not connected to the destination Application.
• Dashboards:
  • Fixed a bug that caused issues when using wildcards in the product dashboard search bar.
  • Fixed a bug where the Low on budget label failed to appear for certain campaign budget types in the Application dashboard.
• Rule Builder: Fixed a bug where a discount for an individual item could sometimes not be applied pro rata when, after rounding was applied, the discount value was higher than the item's price.
• Campaign Manager: Fixed a bug where the customer session overview displayed an error if the setLoyaltyPointsExpiryDate API effect was triggered during the session.