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30% off with a coupon code

Let's create a promotion rule that provides a 30% discount to customers who enter the SUMMER2023 coupon code.

Achievements

Achievements allow you to check if a customer has reached a defined target within a specified period of time.

API effects

Effects are set in your rules. They represent what happened inside the Rule Engine so that you can apply the right action in your integration layer, if needed.

Attributes

An attribute represents a characteristic of a given entity, and you can use it in your rules.

Audiences

Audiences are lists of customer profiles that allow you to target specific groups of customers in your campaigns.

Available conditions

Talon.One offers the following conditions. Use them to create rules that match your specific use-case.

Buying 3 and paying for 2

Let's create a BOGO campaign for customers who buy three items from a given list of products or categories of products to get the cheapest one of them for free.

Campaign entity

Campaigns are the main entity marketers interact with in Talon.One. Each campaign is defined by at least one rule.

Campaign templates

You can create templates from existing campaigns and use them as a starting point for creating new campaigns in any Application. This simplifies the campaign creation process and increases error control by including predefined rules and restricting the values that can be modified.

Campaign types

You can create different types of campaigns depending on your use case, for example, a specialized campaign that can apply discounts only to certain items in your customer's cart.

Campaigns

A campaign is the entity that allows you to set up your promotions in Talon.One.

Cart item filters

Cart item filters allow you to use the items in your customers' carts in different ways to create more selective rules. Use cart item filters, for example, to count cart items, select specific items, or sort them by size, quantity, price, or any other characteristics relevant to your business.

Conditions

Conditions are available only for promotion rules. They represent the criteria to trigger a given rule effect, following the logic WHEN THEN . They are always specific to your promotional use case.

Creating a custom effect to award minutes

Talon.One offers a set of effects via its Integration API that you can use to get data to the integration layer. But sometimes, the data that they return might not be what you require.

Creating a discount using cart item filters

Let's imagine that we want to issue a discount on a given category of cart items when a certain condition is met. For example, if our business is a bakery, our categories can be drinks, cakes, croissants and bread.

Creating a gift card campaign

You can create gift cards using our coupons feature that you can offer to your customers as an alternative to a refund or as a reward for a contest.

Creating custom coupons

A number of use cases may require creating custom coupons using the Management API. Custom coupons are coupons with custom attributes that we can leverage to tweak the coupons' behaviour.

Creating templates

You can create a template by converting an existing campaign into a template.

Creating webhooks

Let's create a webhook in the Campaign Manager to send some data from Talon.One. The

Discounting bundles

Let's create a promotion rule that awards customers with a $50 pro-rata discount per bundle of one bike and two helmets found in their sessions.

Discounting items in specific positions

Let's imagine that we want to issue a discount on a specific unit of an item with a given SKU. For example, if our business is an apparel store, we may want to issue a 50% discount on the second unit of a given shirt when customers use a specific coupon.

Effects

Effects represent what you want your rules to achieve. The following types of effects are available:

Giveaway entity

A giveaway allows you to offer an external reward to a customer.

Giveaways

You can use giveaway pools to store codes or vouchers generated outside of Talon.One with which to reward your customers.

Incentivizing sharing of product links

Customers often share links to promoted products with their friends. When such a referral converts into a new sale, the customer and their friend receive benefits.

Integration with Talon.One

Integrating with Talon.One revolves around two main concepts: sending customer session updates and processing rule effects.

Managing additional costs

Create additional costs to add extra costs to the customer's cart or to specific items. For example, shipping costs or transaction fees.

Managing Application cart item filters

Application cart item filters allow you to filter items by the value of a certain attribute, such as SKU or product category. They can be used in more than one campaign of your Application.

Managing attributes

Attributes are the key to customizing your rules as much as you want. Use attributes to represent any information about the following entities:

Managing campaign evaluation

In the Campaign Evaluation section of your Application, you can decide the order, scope, and mode by which the Rule Engine evaluates your campaigns.

Managing campaign features

On the left-side menu of a campaign, click Settings > Features, and enable or disable the following features:

Managing collections

A collection is a list of items of your choice that you can use as an attribute in rules or cart item filters.

Managing general settings

Manage the general settings of your Application. These settings are applied to all the campaigns you create and manage in the Application.

Managing referrals

After you have created referrals in a campaign, you can create rules to reward customers

Managing webhooks

You can use webhooks to share information from your Applications with third parties. Webhooks are always triggered as an effect.

Redeeming a coupon code to issue a discount

Once we have created random coupon codes and have distributed them among our customers, let's set up a standard campaign to provide them with a 20% discount on their orders when they redeem a valid coupon code and the session total reaches $60.

Rewarding customers for every Nth purchase

After you have created a loyalty program, you can define rules which allow you to use it as a counter. For example, you can use a loyalty program to count the number of purchases made by a customer.

Rules

Rules allow you to define the logic of your campaign. They are evaluated as long as the campaign is active. You can create and manage one or more rules in your campaign's Rule Builder.

Using geolocation

You can create campaigns that only trigger if your customer is in a specific location.

Using subledgers

A loyalty subledger is an individual loyalty points wallet within a loyalty program. You can create multiple subledgers for one loyalty program to control where your customers earn and redeem their loyalty points.

Webhooks

A webhook allows a Talon.One Application to send information in real-time to third-party