82 docs tagged with "rule"

Let's create a promotion rule that provides a 20% discount to every customer whose session value reaches $200.

Let's create a promotion rule that provides a 30% discount to customers who enter the SUMMER2023 coupon code.

Achievements allow you to check if a customer has reached a defined target.

Let's create a promotion rule that always provides a 10% discount to every customer.

Effects are set in your rules. They represent what happened inside the Rule Engine so that you can apply the right action in your integration layer, if needed.

In this tutorial, we'll show you how to apply discounts at checkout using Shopify and Talon.One.

An attribute represents a characteristic of a given entity, and you can use it in your rules.

Audiences are lists of customer profiles that allow you to target specific groups of customers in your campaigns.

When you create a cart item filter, the available filters appear sorted by the following categories:

Talon.One offers the following conditions. Use them to create rules that match your specific use-case.

This page lists the available effects in promotion rules.

This page lists the available effects in strikethrough rules.

Let's create a gamification promotion rule that gives 1000 loyalty points to customers who spend over $300 three times. Their three qualifying spends need not be consecutive.

You can reward your customers with loyalty points for different actions, such as following your company profile on social media or sharing a blog post. We can use custom events to represent those actions.

We can use giveaways for rewarding our customers with

Let's create a BOGO campaign for customers who buy three items from a given list of products or categories of products to get the cheapest one of them for free.

Campaigns are the main entity marketers interact with in Talon.One. Each campaign is defined by at least one rule.

Understanding how Talon.One executes one or more campaigns is important to help you build advanced promotion use cases.

You can create templates from existing campaigns and use them as a starting point for creating new campaigns in any Application. This simplifies the campaign creation process and increases error control by including predefined rules and restricting the values that can be modified.

You can create different types of campaigns depending on your use case, for example, a specialized campaign that can apply discounts only to certain items in your customer's cart.

A campaign is the entity that allows you to set up your promotions in Talon.One.

Cart item filters allow you to use the items in your customers' carts in different ways to create more selective rules. Use cart item filters, for example, to count cart items, select specific items, or sort them by size, quantity, price, or any other characteristics relevant to your business.

Let's create a promotion rule that awards customers with one loyalty point per dollar they spend on accessories.

Conditions are available only for promotion rules. They represent the criteria to trigger a given rule effect, following the logic WHEN THEN . They are always specific to your promotional use case.

Once you have learned what our Rule Builder is, you can build your first rules.

In community buying campaigns, customers can access a higher discount if a large

Talon.One offers a set of effects via its Integration API that you can use to get data to the integration layer. But sometimes, the data that they return might not be what you require.

Let's imagine that we want to issue a discount on a given category of cart items when a certain condition is met. For example, if our business is a bakery, our categories can be drinks, cakes, croissants and bread.

You can create gift cards using our coupons feature that you can offer to your customers as an alternative to a refund or as a reward for a contest.

After you create a profile-based loyalty program, you can define rules to determine how your customers earn points and how they can spend them.

Pro rata discounts are applied evenly among all eligible items in the cart.

You can create a campaign where customers get a discount for every X amount of money they spend.

After you link stores to your campaign,

You can use item bundles to group a number of items that belong to one or more lists of cart items.

You can choose from a series of attributes,

Create a campaign to manage your promotional activities in Talon.One.

A number of use cases may require creating custom coupons using the Management API. Custom coupons are coupons with custom attributes that we can leverage to tweak the coupons' behaviour.

Creating an experiment automatically generates a campaign with the same name. This campaign appears in your main campaign list and contributes to the analytics data related to your campaigns. All campaigns generated by creating an experiment are standard campaigns by default.

Giveaways are account-level entities that

You can create a template by converting an existing campaign into a template.

Let's create a webhook in the Campaign Manager to send some data from Talon.One. The

Let's create a promotion rule that gives a discount only on products that are part of a specific category, for example, Road Bikes or Helmets.

Let's create a customer session custom attribute referring to the customer's shipping city and use it in a promotion rule to discount the session total.

Let's create a promotion rule that awards customers with a $50 pro-rata discount per bundle of one bike and two helmets found in their sessions.

We can offer our customers a discount on certain items if the items are included in a bundle.

Let's imagine that we want to issue a discount on a specific unit of an item with a given SKU. For example, if our business is an apparel store, we may want to issue a 50% discount on the second unit of a given shirt when customers use a specific coupon.

On the Webhook Logs page, you can check how webhooks have been used in your rules.

Effects represent what you want your rules to achieve. The following types of effects are available:

The experiments feature uses A/B testing to compare the performance of two rule effects against each other in a single campaign. It does this by assigning customers to one of two variants and applying an effect to each variant. This allows you to optimize your campaigns to boost profitability and drive customer engagement.

Let's create a promotion rule that automatically creates a referral code when a customer registers.

A giveaway allows you to offer an external reward to a customer.

You can use giveaway pools to store codes or vouchers generated outside of Talon.One with which to reward your customers.

Customers often share links to promoted products with their friends. When such a referral converts into a new sale, the customer and their friend receive benefits.

This tutorial shows you the basic steps to integrate Talon.One with Segment.

Integrating with Talon.One revolves around two main concepts: sending customer session updates and processing rule effects.

Take your first integration steps with a basic integration example.

A collection is a list of items of your choice that can be used as an attribute in rules or cart item filters.

Create additional costs to add extra costs to the customer's cart or to specific items. For example, shipping costs or transaction fees.

Application cart item filters allow you to filter items by the value of a certain attribute, such as SKU or product category. They can be used in more than one campaign of your Application.

Attributes are the key to customizing your rules as much as you want. Use attributes to represent any information about the following entities:

In your campaign Settings, you can add campaign custom attributes

In the Campaign Evaluation section of your Application, you can decide the order, scope, and mode by which the Rule Engine evaluates your campaigns.

On the left-side menu of a campaign, click Settings > Features, and enable or disable the following features:

You can create, edit, and delete cart item filters for your campaign in your campaign's Rule Builder.

A collection is a list of items of your choice that you can use as an attribute in rules or cart item filters.

When the built-in effects do not match your use case, you can create a custom effect.

After activating an experiment, you can monitor its performance, manage its state, and evaluate results. Managing an experiment's state works in a similar way to managing a campaign's state.

Manage the general settings of your Application. These settings are applied to all the campaigns you create and manage in the Application.

After you have created referrals in a campaign, you can create rules to reward customers

You can manage your templates directly from your

You can use webhooks to share information from your Applications with third parties. Webhooks are always triggered as an effect.

Once we have created random coupon codes and have distributed them among our customers, let's set up a standard campaign to provide them with a 20% discount on their orders when they redeem a valid coupon code and the session total reaches $60.

Rewarding our customers on their birthday is a good way to increase customer loyalty and

You can combine referrals and loyalty programs to increase customer engagement and gain new customers.

After you have created a loyalty program, you can define rules which allow you to use it as a counter. For example, you can use a loyalty program to count the number of purchases made by a customer.

Rules allow you to define the logic of your campaign. They are evaluated as long as the campaign is active. You can create and manage one or more rules in your campaign's Rule Builder.

Sometimes, a campaign might not trigger the effects you expect. Here are a few

To update the details of a campaign, on the left-side menu of a campaign, click Settings > Details.

Create a condition

You can create campaigns that only trigger if your customer is in a specific location.

A loyalty subledger is an individual loyalty points wallet within a loyalty program. You can create multiple subledgers for one loyalty program to control where your customers earn and redeem their loyalty points.

A webhook allows a Talon.One Application to send information in real-time to third-party