Campaign analytics
You can get an overview of your running campaigns and analyze their performance with varying granularity from different sections of the Campaign Manager.
You can get an overview of your running campaigns and analyze their performance with varying granularity from different sections of the Campaign Manager.
A campaign is the entity that allows you to set up your promotions in Talon.One.
Creating an experiment automatically generates a campaign with the same name. This campaign appears in your main campaign list and contributes to the analytics data related to your campaigns. All campaigns generated by creating an experiment are standard campaigns by default.
The products dashboard provides you with detailed analytics about the individual products and SKUs that represent items in your inventory.
The account dashboard displays a count of all the running campaigns in a given live Application. It also displays the revenue generated from purchases.
The Application dashboard provides you with detailed data about the influence of your campaigns on sessions, generated revenue, discounts, and coupons. You can view this data for all the campaigns in your Application or filter it by campaign.
The experiments feature uses A/B testing to compare the performance of two rule effects against each other in a single campaign. It does this by assigning customers to one of two variants and applying an effect to each variant. This allows you to optimize your campaigns to boost profitability and drive customer engagement.
After activating an experiment, you can monitor its performance, manage its state, and evaluate results. Managing an experiment's state works in a similar way to managing a campaign's state.
Profile-based loyalty programs allow your customers to collect and spend loyalty points.