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30% off with a coupon code

Let's create a promotion rule that provides a 30% discount to customers who enter the SUMMER2023 coupon code.

Account

Use the Account section of the Campaign Manager to see your plan details, get an overview of your account and manage your deployment.

Application notifications

Application notifications allow you to be informed about the changes occurring to your campaigns and coupons. Requests from the notifications you create are sent as webhooks.

Available conditions

Talon.One offers the following conditions. Use them to create rules that match your specific use-case.

Campaign entity

Campaigns are the main entity marketers interact with in Talon.One. Each campaign is defined by at least one rule.

Coupons

The Coupons page of your campaign allows you to

Creating a channel-specific coupon campaign

Let's imagine that we are targeting a young audience and want to give a discount to customers who redeem a valid coupon code on our mobile app. The discount is not applied if the coupon is redeemed on our website. This is useful for segmentation purposes.

Creating a custom effect to award minutes

Talon.One offers a set of effects via its Integration API that you can use to get data to the integration layer. But sometimes, the data that they return might not be what you require.

Creating a gift card campaign

You can create gift cards using our coupons feature that you can offer to your customers as an alternative to a refund or as a reward for a contest.

Creating Content APIs in MoEngage

To integrate Talon.One with MoEngage, you can create a Content API in MoEngage for each of the following supported generic CEP integration endpoints:

Creating coupons via Braze

In this tutorial, let's set up Braze to automatically generate coupons inside Talon.One and deliver the coupon codes to specific customer segments.

Creating custom coupons

A number of use cases may require creating custom coupons using the Management API. Custom coupons are coupons with custom attributes that we can leverage to tweak the coupons' behaviour.

Discounting items in specific positions

Let's imagine that we want to issue a discount on a specific unit of an item with a given SKU. For example, if our business is an apparel store, we may want to issue a 50% discount on the second unit of a given shirt when customers use a specific coupon.

Finding coupons

Use the Coupon Finder to search through your coupon codes across all the campaigns of your Application and display the details of a single coupon.

Generic CEP integration

You can integrate with any customer engagement platform (CEP) using Talon.One's endpoints for third-party tools.

Giveaway entity

A giveaway allows you to offer an external reward to a customer.

Importing coupons

If you are replacing an existing coupon or voucher system with Talon.One, you can migrate coupon codes from the old system to Talon.One. This ensures the legacy codes continue to work.

Incentivizing sharing of product links

Customers often share links to promoted products with their friends. When such a referral converts into a new sale, the customer and their friend receive benefits.

Managing campaign budgets

Budgets allow you to control the total monetary spending in your campaigns by restricting the benefits they give as you run different promotions. Budgets are useful as a security measure to avoid overspending, prevent fraud, and control the behavior of your campaigns.

Managing coupons and gift cards

After you have created coupons and gift cards in a campaign, from the Coupons page of your campaign, you can list, edit, export, and delete them. You can also import coupons directly from a CSV file.

Redeeming a coupon code to issue a discount

Once we have created random coupon codes and have distributed them among our customers, let's set up a standard campaign to provide them with a 20% discount on their orders when they redeem a valid coupon code and the session total reaches $60.

Setting up flash sales

In flash sale campaigns, a certain number of items are offered at a discount for a limited time. The campaign ends once the time span is over or all the items on sale are sold. We can use coupon code redemptions to limit the number of times the product can be purchased with a discount.

Spend 1 point as 1 dollar

Let's create a promotion rule that allows customers to pay using the points they collected. One point should equal one dollar.

Travel, Airlines, Car Rental

This guide is for companies operating travel sites such as car rentals, flight bookings etc. It shows how Talon.One can be used to provide loyalty programs and discounts. There are two steps to using Talon.One:

Using attributes

On the Settings page of your Application, you can make one or more Application custom attributes available in all the campaigns of an Application, and also make one or more campaign and coupon custom attributes mandatory.

Using coupon wallets

You can use Talon.One to manage coupon wallets. Coupon wallets enable customers to collect