130 docs tagged with "campaign"

Let's create a promotion rule that provides a 30% discount to customers who enter the SUMMER2023 coupon code.

Use the Account section of the Campaign Manager to see your plan details, get an overview of your account and manage your deployment.

The achievement entity allows you to check if a customer has reached a defined target within a specified period of time.

Achievements allow you to check if a customer has reached a defined target within a specified period of time.

Effects are set in your rules. They represent what happened inside the Rule Engine so that you can apply the right action in your integration layer, if needed.

Use the API tester to visually compose an Update customer session, Update customer profile, or Track event CURL request using the Campaign Manager.

Every request to the Integration API comes from your integrated webshop. Typically,

Application notifications allow you to be informed about the changes occurring to your campaigns and coupons. Requests from the notifications you create are sent as webhooks.

Applications are the environment where you create and manage your campaigns. Each Application can contain one or more campaigns and API keys to send integration data to Talon.One.

An attribute represents a characteristic of a given entity, and you can use it in your rules.

Audiences are lists of customer profiles that allow you to target specific groups of customers in your campaigns.

Talon.One offers the following conditions. Use them to create rules that match your specific use-case.

You can reward your customers with loyalty points for different actions, such as following your company profile on social media or sharing a blog post. We can use custom events to represent those actions.

We can use giveaways for rewarding our customers with

Learn how to integrate with Talon.One with a basic example.

We can use referrals for our customers' friends to become customers too.

Let's create a BOGO campaign for customers who buy three items from a given list of products or categories of products to get the cheapest one of them for free.

You can get an overview of your running campaigns and analyze their performance with varying granularity from different sections of the Campaign Manager.

Campaigns are the main entity marketers interact with in Talon.One. Each campaign is defined by at least one rule.

The Settings section of each campaign in the Campaign Manager allows you to manage all the settings related to that specific campaign.

You can create templates from existing campaigns and use them as a starting point for creating new campaigns in any Application. This simplifies the campaign creation process and increases error control by including predefined rules and restricting the values that can be modified.

You can create different types of campaigns depending on your use case, for example, a specialized campaign that can apply discounts only to certain items in your customer's cart.

A campaign is the entity that allows you to set up your promotions in Talon.One.

One of the things we can expect when cancelling a session

Cart item filters allow you to use the items in your customers' carts in different ways to create more selective rules. Use cart item filters, for example, to count cart items, select specific items, or sort them by size, quantity, price, or any other characteristics relevant to your business.

Conditions are available only for promotion rules. They represent the criteria to trigger a given rule effect, following the logic WHEN THEN . They are always specific to your promotional use case.

You can copy a campaign to a different Application than the one in which it was created. The new campaign contains all the rules and achievements of the original one, but no coupons, referral codes, or stores are copied.

The Coupons page of your campaign allows you to

Once you have learned what our Rule Builder is, you can build your first rules.

Birthdays are a great opportunity to give presents to someone so treating your customers

Let's imagine that we are targeting a young audience and want to give a discount to customers who redeem a valid coupon code on our mobile app. The discount is not applied if the coupon is redeemed on our website. This is useful for segmentation purposes.

In community buying campaigns, customers can access a higher discount if a large

Talon.One offers a set of effects via its Integration API that you can use to get data to the integration layer. But sometimes, the data that they return might not be what you require.

You can create gift cards using our coupons feature that you can offer to your customers as an alternative to a refund or as a reward for a contest.

After you create a profile-based loyalty program, you can define rules to determine how your customers earn points and how they can spend them.

You can create a campaign where customers get a discount for every X amount of money they spend.

After you link stores to your campaign,

To make the most of Talon.One and MoEngage, you can integrate them by creating a webhook to MoEngage in Talon.One.

Create an achievement to check if a customer has reached a defined target within a specified period of time.

You can use item bundles to group a number of items that belong to one or more lists of cart items.

You can choose from a series of attributes,

Create an Application to:

Create a campaign to manage your promotional activities in Talon.One.

Creating coupons and gift cards is at the core of many promotional campaigns.

In this tutorial, let's set up Braze to automatically generate coupons inside Talon.One and deliver the coupon codes to specific customer segments.

In this tutorial, let's set up Iterable to automatically generate

A number of use cases may require creating custom coupons using the Management API. Custom coupons are coupons with custom attributes that we can leverage to tweak the coupons' behaviour.

To create a giveaway pool:

In this tutorial, let's set up Iterable to automatically generate referral

A referral program is defined by an advocate, a friend and a referral code.

You can create referral codes for your campaign by importing them into Talon.One or

In this tutorial, let's set up Bloomreach Engagement to

In this tutorial, let's set up Braze to automatically generate referrals inside Talon.One and deliver the referral codes to specific customer segments.

You can create a template by converting an existing campaign into a template.

Let's create a webhook in the Campaign Manager to send some data from Talon.One. The

Let's create a promotion rule that gives a discount only on products that are part of a specific category, for example, Road Bikes or Helmets.

Let's create a customer session custom attribute referring to the customer's shipping city and use it in a promotion rule to discount the session total.

Let's create a promotion rule that awards customers with a $50 pro-rata discount per bundle of one bike and two helmets found in their sessions.

We can offer our customers a discount on certain items if the items are included in a bundle.

Let's imagine that we want to issue a discount on a specific unit of an item with a given SKU. For example, if our business is an apparel store, we may want to issue a 50% discount on the second unit of a given shirt when customers use a specific coupon.

The campaign insights page displays detailed data about the influence of the campaign on coupon redemptions, discount costs, and other related data points with up to daily and hourly granularity.

After integrating with Talon.One, you can view and manage the campaigns in your Application from the Campaigns page.

A store is an entity in Talon.One used to represent all the physical and digital sales channels of an organization. Each store contains data created and updated through the Management API.

The account dashboard displays a count of all the running campaigns in a given live Application. It also displays the revenue generated from purchases.

The Application dashboard provides you with detailed data about the influence of your campaigns on sessions, generated revenue, discounts, and coupons. You can view this data for all the campaigns in your Application or filter it by campaign.

You can export data from Talon.One to use it in other marketing tools, run reports or analyze it as part of your BI strategy in case your integration landscape includes an existing data warehouse.

You can download a CSV file containing all the effects triggered in a given time range for all the campaigns of your Application.

Let's set up CleverTap to retrieve the loyalty ledger information of a customer from Talon.One.

In this tutorial, let's set up Emarsys to retrieve existing coupons

Let's set up Emarsys to retrieve the loyalty balance of a customer from Talon.One.

Use the Coupon Finder to search through your coupon codes across all the campaigns of your Application and display the details of a single coupon.

This guide is for companies operating gambling or wagering businesses. It shows how

Let's create a promotion rule that automatically creates a referral code when a customer registers.

Your first steps with Talon.One.

A giveaway allows you to offer an external reward to a customer.

You can use giveaway pools to store codes or vouchers generated outside of Talon.One with which to reward your customers.

Customers often share links to promoted products with their friends. When such a referral converts into a new sale, the customer and their friend receive benefits.

Every integration is unique, but keep in mind the following points.

Take your first integration steps with a basic integration example.

In the Account > Logs section of the Campaign Manager, you can display the different logs that Talon.One maintains to monitor or troubleshoot your integration.

Loyalty programs allow you to reward customers for their purchases or other actions by adding points to their user profiles or to cards that they can share with other people.

Use the Management API to programmatically do most of what the Campaign Manager's UI allows. It's the API for management purposes and back-office systems.

You can edit the details of an achievement or delete an achievement. You can also export the data of all the customers who have participated in an achievement.

Application cart item filters allow you to filter items by the value of a certain attribute, such as SKU or product category. They can be used in more than one campaign of your Application.

You can edit the details of an Application or delete an Application at any time.

Attributes are the key to customizing your rules as much as you want. Use attributes to represent any information about the following entities:

You can manage your audience members and delete an audience created in Talon.One via the Campaign Manager or via the Integration API.

You can organize your campaigns into groups based on the type of campaign or the team in charge.

Budgets allow you to control the total monetary spending in your campaigns by restricting the benefits they give as you run different promotions. Budgets are useful as a security measure to avoid overspending, prevent fraud, and control the behavior of your campaigns.

In your campaign Settings, you can add campaign custom attributes

In the Campaign Evaluation section of your Application, you can decide the order, scope, and mode by which the Rule Engine evaluates your campaigns.

On the left-side menu of a campaign, click Settings > Features, and enable or disable the following features:

The campaign schedule decides when a campaign starts running and when it expires. Defining a start and end time for your campaigns allows you to plan ahead.

In your campaign Settings, you can find all the stores

After creating a campaign, you can do the following with it:

You can create, edit, and delete cart item filters for your campaign in your campaign's Rule Builder.

A collection is a list of items of your choice that you can use as an attribute in rules or cart item filters.

After you have created coupons and gift cards in a campaign, from the Coupons page of your campaign, you can list, edit, export, and delete them. You can also import coupons directly from a CSV file.

When the default effects do not match your use case, you can create a custom effect.

Manage the general settings of your Application. These settings are applied to all the campaigns you create and manage in the Application.

You can deactivate, edit, or delete a notification you created.

After you have created referrals in a campaign, you can create rules to reward customers

You can manage your templates directly from your

Each member of your organization can have their own user profile from which they can use the Campaign Manager.

Once we have created random coupon codes and have distributed them among our customers, let's set up a standard campaign to provide them with a 20% discount on their orders when they redeem a valid coupon code and the session total reaches $60.

Referral codes are intended for your customers to share with other people so that they too

Revise an active campaign to make independently tested changes to its rules and settings without affecting the current rules and settings. You can revise , , and campaigns.

Rewarding our customers on their birthday is a good way to increase customer loyalty and

You can combine referrals and loyalty programs to increase customer engagement and gain new customers.

After you have created a loyalty program, you can define rules which allow you to use it as a counter. For example, you can use a loyalty program to count the number of purchases made by a customer.

Rules allow you to define the logic of your campaign. They are evaluated as long as the campaign is active. You can create and manage one or more rules in your campaign's Rule Builder.

In Amplitude CDP, behavioral cohorts are defined by user actions taken within a specific time period. They allow you to group different users based on their actions in your product.

mParticle allows you to define audiences

The Engage Audiences feature in Segment enables you to group users or accounts based on event behavior and traits that Segment tracks.

With a Braze integration, you can send coupon codes generated in Talon.One to specific customers through one of the available Braze messaging channels, like email, SMS, and push notification.

In flash sale campaigns, a certain number of items are offered at a discount for a limited time. The campaign ends once the time span is over or all the items on sale are sold. We can use coupon code redemptions to limit the number of times the product can be purchased with a discount.

Let's create a promotion rule that allows customers to pay using the points they collected. One point should equal one dollar.

A store is a type of entity used to represent all the physical and digital sales channels of an organization.

In the Campaign Manager, in Account > Tools, you can create and manage many entities related to your Talon.One account.

This guide is for companies operating travel sites such as car rentals, flight bookings etc. It shows how Talon.One can be used to provide loyalty programs and discounts. There are two steps to using Talon.One:

Sometimes, a campaign might not trigger the effects you expect. Here are a few

Understanding how Talon.One executes one or more campaigns is important to help you build advanced promotion use cases.

Talon.One is the most powerful incentives engine that unifies loyalty, promotions and

To update the details of a campaign, on the left-side menu of a campaign, click Settings > Details.

On the Settings page of your Application, you can make one or more Application custom attributes available in all the campaigns of an Application, and also make one or more campaign and coupon custom attributes mandatory.

Creating a condition

The Update customer session endpoint of the Integration API allows you to add custom identifiers in addition to the session identifier. To add custom identifiers, use the identifiers property in the body.

mParticle allows you to capture event data

You can create campaigns that only trigger if your customer is in a specific location.

A loyalty subledger is an individual loyalty points wallet within a loyalty program. You can create multiple subledgers for one loyalty program to control where your customers earn and redeem their loyalty points.