Rewarding customers for every Nth purchase
After you have created a loyalty program, you can define rules which allow you to use it as a counter. For example, you can use a loyalty program to count the number of purchases made by a customer.
Let's set up a discount campaign. The objective is to reward customers with a 20% discount for every fifth purchase they make. So, if a customer spends $200 on their tenth purchase, they are rewarded with a discount of $40.
To do this, let's create:
- A profile-based loyalty program
to count the number of purchases per customer.
important
Before you create a loyalty program, enable the loyalty feature for your campaign.
- A promotion rule to use the loyalty program as a counter.
- A promotion rule to verify if the customer purchase count is a multiple of 5 and to award a 20% discount on the session total.
Using a loyalty program as a counter
In a standard campaign, let's create a rule to count the number of purchases made by a customer. To do this, we count the number of closed sessions.
A session is closed when the customer completes the payment and places the order. For each purchase the customer makes, we give them 1 point in the loyalty program.
Let's name the rule Count number of purchases
. It has 1 condition and 1 effect.
Rule 1: Condition
Check for event types and custom event values:
- Event type is
Customer Session Closing
.
Rule 1: Effects
Add loyalty points:
- We select the loyalty program we have created. Let's imagine that it is
called
Counter Program
. - Recipient is
Current Customer
. - Reason is
Count each purchase
. - Amount of points is
1
.
Verifying purchase count and issuing a discount
Let's build a second rule to verify if the customer is making their 5th, 10th, 15th... Nth purchase. If they are, we issue a 20% discount on their session total.
Let's name the rule Verify purchase and issue 20% off
. It has 2 conditions and 1 effect.
Rule 2: Conditions
-
Check attribute value:
- Attribute is
Current Balance (Counter Program)
. - Is equal to
ROUND DOWN(Current Balance(Counter Program)/5)*5
.
- Attribute is
-
Check attribute value:
- Attribute is
Current Balance (Counter Program)
. - Is greater than
0
.
- Attribute is
Rule 2: Effect
Discount session total:
- Discount name is
20% off
. - Discount value is
[Session.Total]*20%
.