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Creating a gift card campaign

You can create gift cards using our coupons feature that you can offer to your customers as an alternative to a refund or as a reward for a contest.

It is also possible to import gift cards that you created outside of Talon.One.

Let's set up a standard campaign for 1400 customers. The objective is for each customer to be able to use their gift card to pay for any order, regardless of the order value.

Let's create:

  1. A promotion rule to allow customers to pay an entire order with a gift card. If the gift card value is greater than the session total, the gift card remainder is updated and the customer will be able to use the gift card again in other sessions.
  2. A gift card worth $60.

The Coupons feature has to be enabled.

Enabling payment with a gift card

Let's build a rule for customers to pay up to $60 with a gift card.

We'll enable partial discounts in the rule so the entire value of the gift card is deducted when it is less than the session total.

Let's name the rule Paying with a gift card. It has 1 condition and 1 effect.

Rule 1: Condition

Coupon code is valid.

Rule 1: Effect

Discount session total: Name is Gift card redemption and Discount value is [Session.Total].

  • Allow lower discount value if budget is insufficient is yes.

The gift card remainder is automatically updated when the session is closed thanks to the Coupon code is valid condition. The customer will be able to use the remainder in future purchases.

Creating the gift card

Once we have the rule that defines our gift card campaign, let's create our gift card and set its value. Your customers will be able to pay up to $60 with the gift card when using it for the first time. Whenever a customer pays an order with it and the session is closed, the remainder is updated.

To use gift cards that you created outside of Talon.One, import them through the coupons import feature.

In our case, we create the gift card directly in the Coupons section of our campaign:

  • Type of coupon: Gift Card
  • Number of gift cards: 1400
  • Gift card value: 60
  • Code length: 12