Skip to main content

Driving Black Friday sales with a limited-time spend challenge

Black Friday weekend is a prime opportunity for retail businesses to launch high-intensity, limited-time campaigns. Using a one-time fixed-schedule achievement is an excellent strategy to drive these time-sensitive promotions.

In this tutorial, let's create a Black Friday challenge using achievements to maximize total customer spend:

  • Goal: Encourage customers to spend $400 or more in total purchase value during the Black Friday weekend.
  • Duration: The promotion runs for a limited time period:
    • Start: November 28, 2025, 00:00:00
    • End: December 1, 2025, 23:59:59
  • Reward: Customers who complete this challenge receive a coupon for a $50 discount on a future purchase, which they can redeem over the following three months.

Setting up the achievement and rules​

1

Preparing your environment​

Create a standard campaign named Black Friday Challenge with the Achievements and Coupons features enabled.

To set up the Black Friday challenge, we first create an achievement, then define two rules in this campaign.

2

Creating the achievement​

Create a one-time fixed-schedule achievement named 400 Purchase Value:

  • Set the Target to 400. This value represents the total session value of the customer's purchases during the promotion time period.
  • Select the End progress on achieving target option.
  • Set the Achievement start to 2025-11-28 00:00:00.
  • Set the Achievement end to 2025-12-01 23:59:59.

For every purchase the customer makes over the weekend, the total session value gets added as progress to the achievement. The customer's progress must reach 400 to complete the achievement. Let's set up a rule to track customer progress.

3

Creating a rule to update customer progress​

Let's create a rule that increases the customer's progress in an achievement by the total purchase value. We can name the rule Increase customer progress based on purchase value.

For example, if the customer completes a session with a total purchase value of $75, this rule updates the customer's progress in the achievement by 75.

This rule checks two conditions:

  • The achievement is not completed yet.
  • The Rule Engine has triggered a Customer Session Closing event, confirming that the customer completed a purchase order and the session is in closed state.

If both conditions are true, the Rule Engine updates the customer progress in the achievement by the total session value of the purchase.

Rule 1: Conditions​

When all of these are true:

  • Check customer progress in an achievement:

    • Achievement 400 Purchase Value is not Completed

  • Check for event types and custom event values:

    • Event type: Customer session Closing

Rule 1: Effects​

  • Update customer progress:
    • Achievement name: 400 Purchase Value
    • Update progress by: Session Total (Current Session)
4

Creating a rule to award coupon​

Let's create a second rule that checks if the achievement is complete. This rule checks if the achievement has been completed and immediately awards the customer a coupon with a $50 discount limit and sets the coupon's validity to three months after the start date. We can name the rule Reward Black Friday coupon for achievement completion.

tip

You can also customize the coupon code by setting a Black Friday-related prefix. For example, a generated code would be BLK-FRD-025-88MH9KP.

Rule 2: Conditions​

  • Has completed an achievement:
    • Achievement name: 400 Purchase Value.

Rule 2: Effects​

  • Create coupon code:

    • Campaign: In the current campaign

    • Recipient: Current Customer

    • Redemption limit: 1

    • Discount limit: 50

    • Set start and end time:

      • Start date:
        1. Click to Select a date variable.
        2. In Attribute Selector, select the Current time attribute.
      • Expiration date: 3 month(s) after the session

    • Code pattern:

      • Use custom code pattern:
        • Code length: 7
        • Character set: Numbers and letters
        • Prefix: BLK-FRD-025-