Understanding strikethrough pricing

Strikethrough pricing is a marketing strategy where you display the market price of an item next to its discounted price on your ecommerce website. This makes the discount evident to potential customers and helps boost sales.

You can generate strikethrough pricing information and labels from all your running campaigns for individual cart items. This enables you to get the discounted value and display the new price directly on your ecommerce website, for example, €100 €90. Labels let you display more information about an item, for example, that you're offering 10% off. You can also use custom effects to generate additional information about individual cart items.

Prerequisites

To use strikethrough pricing in your campaigns, ensure the following:

• You have connected a cart item catalog to your Application.
• You have created a campaign with the strikethrough feature enabled.
• You have created a cart item filter in the campaign to select items from your catalog.
• You have created a strikethrough rule and added an effect.
• You have created a strikethrough pricing notification to send updates to a URL of your choice.

Strikethrough rule evaluation

Campaigns with strikethrough rules are evaluated in the following way:

Considerations for campaign evaluation

Talon.One considers the following when evaluating campaigns with strikethrough rules:

• The campaign evaluation tree.
• Cascading discounts.

Budgets are not factored into the evaluation of campaigns with strikethrough rules.

Related pages

• Strikethrough rules
• Strikethrough pricing notifications
• Managing cart item catalogs