# Strikethrough pricing

> Strikethrough pricing is a marketing strategy where you display the market price of an item next to its discounted price on your ecommerce website. This makes the discount evident to potential customers and helps boost sales.

> For the complete documentation index, see [llms.txt](https://docs.talon.one/llms.txt).

You can generate strikethrough pricing information and labels from all
your [running](/docs/product/campaigns/create-and-manage-campaigns.md#activate-a-campaign)
campaigns for individual cart items. This enables you to get the discounted value
and display the new price directly on your ecommerce website, for example, <code>~€100~ €90</code>.
Labels let you display more information about an item, for example, that you're offering
`10% off`. You can also use [custom effects](/docs/product/account/dev-tools/manage-custom-effects.md)
to generate additional information about individual cart items.

## Prerequisites

To use strikethrough pricing in your campaigns, ensure the following:

- You have connected a [cart item catalog](/docs/product/account/dev-tools/manage-cart-item-catalogs.md)
  to your Application.
- You have created a campaign with the [strikethrough feature](/docs/product/campaigns/settings/manage-campaign-features.md)
  enabled.
- You have created at least one of the following to select items from your catalog:
  - A [cart item filter](/docs/product/rules/cart-item-filters/overview.md) in the campaign.
  - An [Application cart item filter](/docs/product/applications/manage-application-cart-item-filters.md).
  - A [value map](/docs/product/rules/manage-value-map.md).
- You have created a [strikethrough rule][strules] and added an [effect](/docs/product/rules/effects/available-strikethrough-effects.md).
- You have created a [strikethrough pricing notification][stpnotif] to send updates to a URL of
  your choice.

## Strikethrough rule evaluation

Campaigns with strikethrough rules are [evaluated](/docs/product/applications/evaluation-order-for-rules-and-filters.md#evaluate-campaigns-with-strikethrough-rules) in
the following way:

## Considerations for campaign evaluation

Talon.One considers the following when evaluating campaigns with strikethrough rules:
- The [campaign evaluation tree](/docs/product/applications/manage-campaign-evaluation.md).
- [Cascading discounts](/docs/product/applications/manage-general-settings.md#cascading-discounts).

[Budgets](/docs/product/campaigns/settings/manage-campaign-budgets.md) are not factored
into the evaluation of campaigns with strikethrough rules.

## Related pages

- [Strikethrough rules][strules]
- [Strikethrough pricing notifications](/docs/product/applications/application-notifications/overview.md#strikethrough-pricing-updates)
- [Manage cart item catalogs](/docs/product/account/dev-tools/manage-cart-item-catalogs.md)

[strules]: /docs/product/rules/create-and-manage-rules.md#create-a-strikethrough-rule
[stpnotif]: /docs/product/applications/application-notifications/overview.md#strikethrough-pricing-updates