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Rules

Rules allow you to define the logic of your campaign. They are evaluated as long as the campaign is active. You can create and manage one or more rules in your campaign's Rule Builder.

To open the Rule Builder, open a campaign and select Rule Builder.

Rule types​

Talon.One offers two types of rules:

  • Promotion rules: Promotion rules allow you to create campaigns that offer discounts and rewards to customers.
  • Strikethrough rules: Strikethrough rules allow you to get the strikethrough pricing and label information for individual items.

Promotion rules​

Promotion rules help you build complex campaigns that help boost customer interaction and increase sales.

Create the campaign logic by creating one or more conditions that, when met, trigger defined effects. Campaigns with promotion rules rely on events and data related to customer sessions and customer profiles.

You can also create advanced promotion rules with cart item filters, bundles, attributes, loyalty programs, additional costs, and custom effects.

note

To learn more about how campaigns with promotion rules are evaluated, see evaluating campaigns with promotion rules.

Strikethrough rules​

Strikethrough rules enable you to use strikethrough pricing in your campaigns.

Strikethrough rules do not have any conditions. They only have effects. The effects are triggered when specific events occur in the campaign or in the cart item catalog connected to the corresponding Application.

Use strikethrough pricing notifications alongside strikethrough rules to obtain the discounted price for individual items when running discounts and sales. In addition, you can use custom attributes in your strikethrough rules to build advanced campaigns and send extra information about each cart item.

note

To learn more about how campaigns with strikethrough rules are evaluated, see evaluating campaigns with strikethrough rules.

Attribute selector​

The Attribute Selector is a user interface element of the Rule Builder that allows you to list and select the following items:

To open the Attribute Selector, click an attribute or a button that allows you to select an attribute, such as Add an attribute.

note
  • Attributes related to Awarded giveaway in session and Loyalty program are available only if the corresponding campaign features (giveaways and loyalty) are enabled.
  • Attributes related to Subledgers are available only if the loyalty feature is enabled and at least one subledger exists.
  • With some effects, such as Add free item, you can select an attribute from the Attribute Selector and also type free text before and after it.
tip
  • Hover over an attribute to see a description and sample values for it, where available.
  • Sort the attributes using , and find more filtering options under Filter.

Filters​

Filters allow you to sort cart items in different ways, create item bundles and operate on the values of item lists. You can then use their outcome in your conditions and effects to create different types of discounts, product bundles, and selective rewards.

You can filter on characteristics of the cart items such as quantity, price, size or any other relevant information.