Rules
Rules allow you to define the logic of your campaign. They are evaluated as long as the campaign is active. You can create and manage one or more rules in your campaign's Rule Builder.
To open the Rule Builder, open a campaign and select Rule Builder.
Rule types
Talon.One offers two types of rules:
- Promotion rules: Promotion rules allow you to create campaigns that offer discounts and rewards to customers.
- Strikethrough rules: Strikethrough rules allow you to get the strikethrough pricing and label information for individual items.
Promotion rules
Promotion rules help you build complex campaigns that help boost customer interaction and increase sales.
Create the campaign logic by creating one or more conditions that, when met, trigger defined effects. Campaigns with promotion rules rely on events and data related to customer sessions and customer profiles.
You can also create advanced promotion rules with cart item filters, bundles, attributes, loyalty programs, additional costs, and custom effects.
To learn more about how campaigns with promotion rules are evaluated, see evaluating campaigns with promotion rules.
Strikethrough rules
Strikethrough pricing is a marketing strategy where you display the market price of an item next to its discounted price. This makes the discount evident to potential customers and helps boost sales.
Strikethrough rules do not have any conditions. They have only effects. The effects are triggered when specific events occur in the campaign or in the cart item catalog connected to the corresponding Application.
You can use strikethrough rules with strikethrough pricing notifications to obtain the strikethrough price for individual items when running discounts and sales. Use custom attributes in your strikethrough rules to build advanced campaigns and send extra information about each cart item.
You can send strikethrough pricing updates by:
- Connecting a cart item catalog to your Application.
- Creating a cart item filter in the campaign to select items from your catalog.
- Creating an effect in the strikethrough rule.
- Creating a strikethrough pricing notification to send updates to a URL of your choice.
To learn more about how campaigns with strikethrough rules are evaluated, see evaluating campaigns with strikethrough rules.
Attribute selector
The Attribute Selector is a user interface element of the Rule Builder that allows you to list and select the following items:
- Built in and Custom attributes, which you can manage.
- Filter attributes, created automatically, when you create a cart item filter or bundle definition.
- Placeholder attributes, displayed only when you manage templates.
To open the Attribute Selector, click an attribute or a button that allows you to select an attribute, such as Add an attribute.
- Attributes related to Awarded giveaway in session and Loyalty program are available only if the corresponding campaign features (giveaways and loyalty) are enabled.
- Attributes related to Subledgers are available only if the loyalty feature is enabled and at least one subledger exists.
- With some effects, such as Add free item, you can select an attribute from the Attribute Selector and also type free text before and after it.
- Hover over an attribute to see a description and sample values for it, where available.
- Sort the attributes using , and find more filtering options under Filter.
Filters
Filters allow you to sort cart items in different ways, create item bundles and operate on the values of item lists. You can then use their outcome in your conditions and effects to create different types of discounts, product bundles, and selective rewards.
You can filter on characteristics of the cart items such as quantity, price, size or any other relevant information.