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The Rule Builder is a user interface element of the Campaign Manager that allows you to create rules that define the logic of your campaign. You can create as many rules as you wish in the same campaign. They are evaluated as long as the campaign is active.

A visual example of campaigns and rules.

Rule types

Talon.One offers 2 types of rules: Promotion rules and strikethrough rules.

Different types of rules.
Rule typeDescriptionFeatures
Promotion rule

The standard type of rules to create promotions. See our tutorials.

They rely on the events and data related to customer sessions and customer profiles.

Create the promotion logic by setting:
Strikethrough rule

Rules for labeling and strikethrough pricing campaigns.

They rely on Cart item catalogs.

Select the items to target by:

Attribute Selector

The Attribute Selector is a user interface element of the Rule Builder that lists all your managed attributes and cart item filters and makes them available for selection. The Attribute Selector opens when you click an attribute or a button that allows you to select an attribute, such as Add an attribute.

For any available attribute, the Attribute Selector shows you:

  • The entity associated with the attribute
  • The value type of the attribute
  • The number of active campaigns in which the attribute is used

To view the description and sample values for attributes where this data is available, hover over the required row. To select an attribute or cart item filter, click anywhere on the required row.

You can sort the items in the Attribute Selector by clicking Sort By and selecting one of the available sorting options.

You can specifically search for or filter by:

  • Built-in attributes
  • Custom attributes
  • Cart Item Filters
  • Attributes related to Awarded giveaway in session and Loyalty program are available only if the corresponding campaign features (giveaways and loyalty) are enabled.
  • Attributes related to Subledgers are available only if the loyalty feature is enabled and at least one subledger exists.
  • With some effects, such as Add free item, you can select an attribute from the Attribute Selector and also type free text before and after it.


Filters allow you to sort cart items in different ways, create item bundles and operate on the values of item lists. You can then use their outcome in your conditions and effects to create different types of discounts, product bundles, and selective rewards.

You can filter on characteristics of the cart items such as quantity, price, size or any other relevant information.