# Create rewards

> Admins create and manage rewards in the Campaign Manager. Each reward defines the number of loyalty points a customer needs to unlock it, who is eligible for it, and what happens when a customer uses it.

> For the complete documentation index, see [llms.txt](https://docs.talon.one/llms.txt).

## Create a reward

To create a reward:

1. On the leftmost menu, click **Incentives** > **Rewards**.
1. Click **Create reward**.
1. In the **Name** field, enter a name for the reward.
1. In the **API name** field, enter an identifier for integration purposes.
1. Optional: In the **Description** field, enter a description for the reward.
1. In **Connected Application**, select the Application where customers can
   access this reward.

   :::note
   You can't edit the connected Application after you create the reward.
   :::

1. Click **Create reward**.

## Create rules and set points required

A reward's **Rules** tab contains an eligibility rule, a reward rule, and the
**Points required** setting.

### Add an eligibility rule

An eligibility rule lets you manage who can unlock the reward.

1. On the leftmost menu, click **Incentives** > **Rewards**.
1. Click the name of the reward you want to configure.
1. In the **Eligibility rule** section, click **Add Condition**.
1. Configure the condition.

:::note
Custom attributes are available for the following entities: Customer profile,
loyalty card, loyalty program, and Application.
:::

Alternatively, click **Always eligible** to make the reward available to all
customers, with no eligibility condition.

### Add a reward rule

A reward rule lets you manage what happens when a customer uses the reward.

1. On the leftmost menu, click **Incentives** > **Rewards**.
1. Click the name of the reward you want to configure.
1. In the **Reward rule** section, under **Conditions**, click **Add
   Condition**.
1. Under **Effects**, click **Add Effect**.
1. Select and configure the effect.

:::note
A reward rule must have at least one effect.
:::

Alternatively, click **Always allow using this reward** to skip conditions and
always apply the effects you configure.

### Set points required

To set the points required for the reward:

1. On the leftmost menu, click **Incentives** > **Rewards**.
1. Click the name of the reward you want to configure.
1. In the top-right corner, click **Points required**.
1. In the **Set points required** drawer, select the **Loyalty program** to
   deduct points from.
1. Select a **Subledger**. The main ledger is always available as an option.
1. In the **Points** field, enter the number of points required to unlock the
   reward.
1. Click **Save**.

## Related pages

- [Rewards](/docs/product/rewards/overview.md)
- [Manage rewards](/docs/product/rewards/manage-rewards.md)
- [Available effects](/docs/product/rules/effects/available-effects.md)
- [Loyalty programs](/docs/product/loyalty-programs/overview.md)
- [Use subledgers](/docs/product/loyalty-programs/use-subledgers.md)