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Loyalty card overview

Loyalty cards allow your customers to collect and spend loyalty points within a card-based loyalty program. Users can share their cards with their friends and family and use them directly in POS systems. This is useful to increase customer engagement by gamifying your loyalty programs.

Loyalty cards can be used with or without customer profiles linked to them. Linking a customer profile to a loyalty card affects the way the card can be used.

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A card-based loyalty program can have multiple loyalty cards, but you can only import a given loyalty card into one program.

Listing loyalty cards

Click Loyalty Cards in the left-side menu of a card-based loyalty program to display all the cards in the loyalty program. You can see the following information for each of them:

ColumnDescription
Card identifierLoyalty card identification number.
StatusIndicates whether the card is active, disabled, or permanently disabled. You can add points to or redeem them from active cards only.
ImportedDate and time when the card was imported into the loyalty program. The time zone is in UTC.
Settings iconClickable icon that allows you to export the transaction logs of the loyalty card, delete the card, or change its status.

If you do not see any cards, start by importing some.

Loyalty card page

Click a card identifier on the Loyalty Cards page to access all the information for the corresponding loyalty card and import and export loyalty card data.

The loyalty card page displays the following information:

  • Card identifier: Loyalty card identification number.
  • Status: Indicates whether the card is active, disabled, or permanently disabled.
    note

    You can change the card status from active to disabled and the other way round. Permanently disabled cards cannot be reactivated.

  • Imported: Date and time when the card was imported into the loyalty program.
  • Last update: Date and time when the card was last used in a session or when points were manually added or removed from it.
  • Tabs with additional information related to the loyalty cards:

Linked customers

This tab displays all the customer profiles that are linked to the card:

ColumnDescription
Customer integration IDIdentifier of the customer profile that is linked to the card.
Linked ApplicationsApplications in which the customer profile that is linked to the card exists. One customer profile can exist in multiple Applications.
RegisteredDate and time when the customer profile was linked to the card. The time zone is in UTC.

Logs

This tab displays the points balance and the points transactions of the card.

  • Pending points: Number of loyalty points on the card that have been awarded but are not available until their start date.
  • Active points: Number of loyalty points on the card that are currently active.
  • Spent points: Number of loyalty points on the card that have already been used.

The following information is displayed for each loyalty points transaction:

ColumnDescription
Created onDate and time when a loyalty point transaction involving the card was made.
PointsNumber of loyalty points added to or deducted from the card in the session where the transaction was made.
ReasonReason why the loyalty points were added or deducted.
Active onDate and time when any added points become active.
Expires onDate and time when any added points expire.
Session IDIdentifier of the customer session where the transaction was made.

Use the dropdown at the top left of the Logs tab to filter transactions by subledger.