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Displaying campaign performance

The My Account Dashboard section on the Apps page gives you an overview of your campaigns and their past performance for a selected Application.

Application selection​

From the Application dropdown, select the Application whose campaign highlights and performance you want to view.

Campaign highlights​

The Campaign Highlights section shows you the campaign count for the following commonly used filters:

  • Running: Campaigns that are currently running.
  • Expiring soon: Running campaigns scheduled to expire at some point in the following 7 days.
  • Low on budget: Running campaigns in which a campaign budget is less than 5% of the defined amount.
tip

Clicking a count value displays a list of campaigns with the corresponding filter applied. For example, clicking the count value for Expiring soon opens the campaign list with the Expiring soon filter applied.

Revenue overview​

In the Revenue Overview section, you can view the total revenue generated from all the Talon.One campaigns of an Application alongside the influence your campaigns had on your business' revenue stream in the recent past.

The Revenue Overview section displays values for the following data points:

Data pointDescription
Total RevenueThe total revenue generated from all purchases, including purchases that did not trigger any effects in Talon.One.
Influenced RevenueThe total revenue generated from purchases that triggered at least one effect in Talon.One, excluding webhooks and notifications.
Influence RateInfluenced revenue divided by total revenue. This value is expressed as a percentage.

The time periods displayed for these values can vary depending on the history of data available from your Talon.One campaigns.

Changes in values are expressed as a percentage and are denoted by one of the following symbols:

  • : An increase.
  • : A decrease.
note

This section does not show revenue data for any campaigns you manage outside Talon.One.

tip

In the Revenue Overview section, you can do the following:

  • Select the time period for which you want to see revenue data:

    • Click Custom and set custom start and end dates or select a predefined time frame:

      • Yesterday: The previous day.
      • 7D: The previous 7 days.
      • 30D: The previous 30 days.
      • 3M: The previous 3 months.
      • 6M: The previous 6 months.
      • YTD: Year to date.
      • Max: The maximum time period for which data is available.
      note

      The predefined time frames do not include the current day. For example, if the current date is October 8 and you selected 7D as your preferred time frame, you'll see data for October 1-7, including the first day and the last day.

  • Hover over the different points of the graph to see the change in values for each date of the displayed time period.