Displaying campaign performance
The My Account Dashboard section on the Apps page gives you an overview of your campaigns and their past performance across all available Applications.
This feature is available on request. For more details, contact your Customer Success Manager.
The top section shows you:
- Campaigns running: The number of campaigns that are currently running across all Applications.
- Campaigns ending soon: The number of running campaigns across all Applications that are scheduled to end sometime in the next 7 days.
Application selection
From the Select Application dropdown, select the Application whose campaign performance you want to view.
Revenue overview
In the Revenue Overview section, you can view the total revenue generated from all the Talon.One campaigns of an Application alongside the influence your campaigns had on your business' revenue stream in the recent past.
The Revenue Overview section displays values for the following data points:
| Data point | Description |
|---|---|
| Total Revenue | The total revenue generated from all purchases, including purchases that did not trigger any effects in Talon.One. |
| Influenced Revenue | The total revenue generated from purchases that triggered at least one effect in Talon.One, excluding webhooks and notifications. |
| Influence Rate | Influenced revenue divided by total revenue. This value is expressed as a percentage. |
The time periods displayed for these values can vary depending on the history of data available from your Talon.One campaigns. Examples include yesterday, past 7 days, and past month.
Changes in values are expressed as a percentage and are denoted by one of the following symbols:
- : An increase.
- : A decrease.
This section does not show revenue data for any campaigns you manage outside Talon.One.
Hover over the different points of the graph in the Revenue Overview section to see the change in values for each date in the available time period.