# Campaigns

> A campaign is the entity that allows you to set up your promotions in Talon.One.

> For the complete documentation index, see [llms.txt](https://docs.talon.one/llms.txt).

Every campaign has the following important characteristics:

- [Campaign type](#campaign-types)
- [Campaign state](#campaign-states)
- [Campaign schedule][schedule]
- [Campaign budget](/docs/product/campaigns/settings/manage-campaign-budgets.md)
  and [effect limits](/docs/product/campaigns/settings/manage-campaign-budgets.md#limits)
- [Rules](/docs/product/rules/overview.md)

In any given [Application](/docs/product/applications/overview.md),
you can create one or more campaigns, each containing at least one [rule](/docs/product/rules/overview.md).
We recommend building not more than three rules per campaign for optimal performance.

## Campaign use cases

The following use cases can help you decide how to create and manage your campaigns:

- Create a [group of campaigns][campaign-groups] for each of your organizational departments to manage.
- [Schedule campaigns][schedule] on different dates. For example, you can create a Black Friday campaign.
- Manage budget more efficiently by assigning different
  [budgets](/docs/product/campaigns/settings/manage-campaign-budgets.md) to campaigns.
- [Evaluate campaigns](/docs/product/applications/manage-campaign-evaluation.md) differently.
- Use different [features][features] in your rules (coupons, referrals, loyalty programs and giveaways).

:::note
Your contract can determine the maximum number of active campaigns that you can create
in your live Applications. You can find this information in the Campaign Manager,
in <Account className="icon"/> **Account** > **Usage & Limits**.
:::

## Campaign types

You can create different types of campaigns depending on your use case, for example, a specialized campaign that can apply discounts only to certain items in your customer's cart.

You select the campaign type when you [create a campaign from scratch](/docs/product/campaigns/create-and-manage-campaigns.md#create-a-campaign-from-scratch).

### Standard campaigns

**Standard campaigns** <Standard className="icon"/> can apply [effects](/docs/product/rules/effects/overview.md)
to all entities, such as customer sessions and cart items. In this type of campaign, all
features and effects are available, making the campaign suitable for all use cases.

### Item campaigns

**Item campaigns** <Item className="icon"/> are a specialized type of campaign that can
apply effects only to individual cart items. In the Rule Builder, to add a promotion rule
to an item campaign, create a [cart item filter](/docs/product/rules/cart-item-filters/overview.md)
first. You can then create a rule that applies a discount, for example, only to specific
items that you have filtered out.

In this type of campaign, you can only use certain [campaign features](/docs/product/campaigns/settings/manage-campaign-features.md) and cart item-level effects.

Item campaigns that are part of [campaign evaluation groups with the item scope](/docs/product/applications/manage-campaign-evaluation.md#set-campaign-evaluation-scope) are evaluated on a cart
item-level, meaning only individual cart items are considered when evaluating the campaigns.
When the evaluation mode of such a campaign evaluation group is set to **first campaign**
or **highest discount value**, the Rule Engine can apply discount effects from many campaigns,
as long as each individual cart item receives only one discount effect from one campaign.

## Campaign states

A campaign can be in the following states:

- <StateLabel type="disabled" name="Disabled" />: The campaign is not active. You can move it to the next state after adding at least one valid [rule](/docs/product/rules/overview).
- <StateLabel type="staged" name="Staged" />: The campaign is not active. It can be [tested](/docs/product/campaigns/create-and-manage-campaigns#test-a-campaign).
- **Active**:
  - <StateLabel type="scheduled" name="Scheduled" />: The campaign is active and has a future [start time](/docs/product/campaigns/settings/manage-campaign-schedule), when it will start running.
  - <StateLabel type="running" name="Running" />: The campaign is active and is currently running.
  - <StateLabel type="expired" name="Expired" />: The campaign is considered active but is no longer running because its [end time](/docs/product/campaigns/settings/manage-campaign-schedule) has passed.
- <StateLabel type="revised" name="Revised" />: The campaign is [revised](/docs/product/campaigns/revise-campaigns) with modified rules or settings. This state exists alongside an active state.
- <StateLabel type="pending" name="Pending" />: The changes from the [revision](/docs/product/campaigns/revise-campaigns) are not yet applied. This state exists alongside an active state.

## The campaign dashboard

On the left-side menu of any campaign, click <Dash className="icon" /> **Dashboard**.
This page contains:

{

  
    SectionDescription
    
    
    
      
        
          Details
        
      
      
        
          This section displays:
        
        
          
            Campaign description.
          
          
            Campaign creation date and the user who created the campaign.
          
          
            Last updated time and the user who updated the campaign.
          
        
      
    
    
      
        
          State
        
      
      
        
          This section indicates the current state of the campaign. It also allows you to do the following:
        
        
          
            Change the state of the campaign.
          
          
            Delete the campaign.
          
          
            Copy the campaign.&nbsp;
          
        
      
    
    
      
        
          Schedule
        
      
      
        
          This section indicates whether the campaign has a schedule.&nbsp;
        
        
          If the campaign has a schedule, it displays the start time and the end time.
        
      
    
    
      
        
          Rules
        
      
      
        
          This section displays any rules present in the campaign. It also displays:
        
        
          
            Name of each rule.
          
          
            Number of conditions and effects for each rule.&nbsp;
          
        
      
    
    
      
        
          Performance and Budgets
        
      
      
        
          This section displays any campaign budgets set for the campaign.&nbsp;
        
        
          Each budget contains a bar and a counter representing the campaign budget usage in relation to the defined limit.&nbsp;
        
      
    
    
      
        
          Recent Updates
        
      
      
        
          This section summarizes the most recent changes to the campaign.
        
        
          To display a filterable list of updates, click View change history.
        
      
    
  

}

## Related pages

- [Troubleshoot campaigns](/docs/product/campaigns/troubleshoot-campaigns.md)
- [Campaign insights](/docs/product/campaigns/analytics/campaign-insights.md)
- [Manage campaign evaluation](/docs/product/applications/manage-campaign-evaluation.md)
- [Create campaigns](/docs/product/campaigns/create-and-manage-campaigns.md)
- [Cart item filters](/docs/product/rules/cart-item-filters/overview.md)

[campaign-groups]: /docs/product/account/account-settings/manage-campaign-groups.md
[schedule]: /docs/product/campaigns/settings/manage-campaign-schedule.md
[features]: /docs/product/campaigns/settings/manage-campaign-features.md