Campaigns

A campaign is the entity that allows you to set up your promotions in Talon.One.

Every campaign has the following important characteristics:

• Campaign type
• Campaign state
• Campaign schedule
• Campaign budget and effect limits
• Rules

In any given Application, you can create one or more campaigns, each containing at least one rule. We recommend building not more than three rules per campaign for optimal performance.

Campaign use cases

Typically, you should create campaigns for the following use cases:

• Easier management of campaign strategies. For example, you can create different campaigns for different departments to manage.
• Scheduling campaign on different dates. For example, creating a Black Friday campaign.
• Better budget allocation management, assigning different budgets to campaigns.
• Possibility to evaluate campaigns.
• Using different features in your rules (coupons, referrals, loyalty programs and giveaways).

note

Your contract can determine the maximum number of active campaigns that you can create in your live Applications. You can find this information in the Campaign Manager, in Account > Usage & Limits.

Campaign states

A campaign can be in the following states:

• Disabled: The campaign is not active. You can move it to the next state after adding at least one valid rule.
• Staged: The campaign is not active. It can be tested.
Active:
• Scheduled: The campaign is active and has a future start time, when it will start running.
• Running: The campaign is active and is currently running.
• Expired: The campaign is considered active but is no longer running because its end time has passed.
• Revised: The campaign is revised with modified rules or settings. This state exists alongside an active state.
• Pending: The changes from the revision are not yet applied. This state exists alongside an active state.

The campaign dashboard

On the left-side menu of any campaign, click Dashboard. This page contains:

Section	Description
Details	This section displays: Campaign description. Campaign creation date and the user who created the campaign. Last updated time and the user who updated the campaign.
State	This section indicates the current state of the campaign. It also allows you to do the following: Change the state of the campaign. Delete the campaign. Copy the campaign.
Schedule	This section indicates whether the campaign has a schedule.  If the campaign has a schedule, it displays the start time and the end time.
Rules	This section displays any rules present in the campaign. It also displays: Name of each rule. Number of conditions and effects for each rule.
Performance and Budgets	This section displays any campaign budgets set for the campaign.  Each budget contains a bar and a counter representing the campaign budget usage in relation to the defined limit.

Related pages

• Troubleshooting campaigns
• Campaign insights
• Managing campaign evaluation