Campaigns

A campaign is the entity that allows you to set up your promotions in Talon.One. A campaign is represented by its:

• Promotional rules
• Schedule
• Budget
• State
• Budget and budget limits
• Performance data

You can create multiple campaigns within the same Application, each of them containing at least one rule. We recommend not building more than 3 rules per campaign for optimal performance.

Typically, you should create campaigns for the following use cases:

• Easier management of campaign strategies. For example, you can create different types of campaigns for different departments to manage.
• Scheduling campaign on different dates. For example, creating a Black Friday campaign.
• Better budget allocation management, assigning different budgets to campaigns.
• Possibility to prioritize campaigns.
• Using different features in your rules (coupons, referrals, loyalty programs and giveaways).

info

The maximum number of campaigns that you can create is set in your contract. You can check it in Account > Usage & Limits.

The campaign dashboard

It provides you with an overview of the campaign. It contains the following sections:

Section	Description
Details	Displays: Campaign description. Campaign creation date and the user who created the campaign. Last update date and the user who updated the campaign.
State	Indicates whether the campaign is running, disabled or archived.  It allows you to: Edit the campaign state. Delete the campaign. Copy the campaign.
Schedule	Indicates whether the campaign has a schedule.  If the campaign has a schedule, it displays the start time and the end time.
Rules	Displays any rules built in the campaign. You can see: Name of each rule. Number of conditions and effects for each rule.
Performance and Budgets	Displays any campaign budgets set for the campaign.  Each budget contains a bar and a counter representing the campaign budget usage in relation to the defined limit.

Related pages

• Troubleshooting campaigns
• Campaign insights
• Setting up campaign priorities