Experiments
Feature access
This feature is in the early access phase. To unlock this feature, contact your Customer Success Manager.
The experiments feature uses A/B testing to compare the performance of two rule effects against each other in a single campaign. It does this by assigning customers to one of two variants and applying an effect to each variant. This allows you to optimize your campaigns to boost profitability and drive customer engagement.
An experiment functions as a controlled environment for a campaign and contains the A/B testing settings and results. Clicking a campaign controlled by an experiment opens that same experiment, where you can manage settings and review results.
note
Do not use the experiments feature to engage in unlawful price discrimination or target individuals based on protected characteristics like race, gender, or religion.