# Create campaigns from experiments

> You can create a standard campaign directly from an experiment variant. This lets you roll out a successful experiment to a larger audience without manually recreating its rules and effects.

> For the complete documentation index, see [llms.txt](https://docs.talon.one/llms.txt).

The new campaign inherits all settings from the experiment, such as rules, budgets,
and schedules. However, its [effects](/docs/product/rules/effects/overview.md) are
populated only from the variant you selected.

Creating a campaign from an experiment is useful in the following scenarios:

- Turning the successful variant of an experiment into a standalone campaign.
- Selecting any variant to make its specific rules and effects part of a standalone
campaign,
even if an experiment doesn't have a clear winner.
- Automatically carrying over complex rules, budgets, and schedules from the testing
  phase.

When creating a campaign from an experiment, you can edit the following details:

- Campaign name
- Campaign description
- [Campaign evaluation group](/docs/product/applications/manage-campaign-evaluation.md)
- Tags
- [Schedule](/docs/product/campaigns/settings/manage-campaign-schedule.md)

A new campaign is created in a <StateLabel type="disabled" name="Disabled" /> state.

To create a campaign from an experiment:

1. From the left-side menu, click <Experiment className="icon"/> **Experiments** to open
   the experiment list.
1. Click the experiment you want to create a campaign from.
1. On the left-side menu of the experiment, click <Dashboard className="icon"/>
   **Dashboard**.
1. Click **Create campaign from experiment**. You can only see this option when the
   experiment is activated.
1. Select the variant you want to create a campaign from:
   **Variant A** or **Variant B**. If the experiment has a winning variant, it is marked with a trophy icon.
1. Select the destination Application for the new campaign. If the experiment
   uses features such as a loyalty program or achievement that are not connected
   to the destination Application, you must connect them first.
1. If your experiment is <StateLabel type="running" name="Running" />, you can select the
   **Disable experiment** checkbox to automatically stop the experiment when the campaign
   is created.
1. Click **Create campaign from experiment**.

:::note
If your experiment is <StateLabel type="running" name="Running" />, we recommend disabling
it before your campaign starts running. This prevents audience overlap and ensures customers
do not receive promotions from both the experiment and the new campaign simultaneously.
:::

## Related pages

- [Create experiments](./create-experiments.md)
- [Manage experiments](./manage-experiments.md)
- [Campaigns overview](./overview.md)