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Create campaigns from experiments

You can create a standard campaign directly from an experiment variant. This lets you roll out a successful experiment to a larger audience without manually recreating its rules and effects.

The new campaign inherits all settings from the experiment, such as rules, budgets, and schedules. However, its effects are populated only from the variant you selected.

Creating a campaign from an experiment is useful in the following scenarios:

  • Turning the successful variant of an experiment into a standalone campaign.
  • Selecting any variant to make its specific rules and effects part of a standalone campaign, even if an experiment doesn't have a clear winner.
  • Automatically carrying over complex rules, budgets, and schedules from the testing phase.

When creating a campaign from an experiment, you can edit the following details:

A new campaign is created in a Disabled state.

To create a campaign from an experiment:

  1. From the left-side menu, click Experiments to open the experiment list.
  2. Click the experiment you want to create a campaign from.
  3. On the left-side menu of the experiment, click Dashboard.
  4. Click Create Campaign from Experiment. You can only see this option when the experiment is activated.
  5. Select the variant you want to create a campaign from: Variant A or Variant B. If the experiment has a winning variant, it is marked with a trophy icon.
  6. Select the destination Application for the new campaign. If the experiment uses features such as a loyalty program or achievement that are not connected to the destination Application, you must connect them first.
  7. If your experiment is Running, you can select the Disable experiment checkbox to automatically stop the experiment when the campaign is created.
  8. Click Create Campaign from Experiment.
note

If your experiment is Running, we recommend disabling it before your campaign starts running. This prevents audience overlap and ensures customers do not receive promotions from both the experiment and the new campaign simultaneously.