You can create different types of campaigns depending on your use case, for example, a specialized campaign that can apply discounts only to certain items in your customer's cart.
You select the campaign type when you create a campaign from scratch.
Standard campaigns can apply effects to all entities, such as customer sessions and cart items. In this type of campaign, all features and effects are available, making the campaign suitable for all use cases.
Item campaigns are a specialized type of campaign that can apply effects only to individual cart items. In the Rule Builder, to add a promotion rule to an item campaign, create a cart item filter first. You can then create a rule that applies a discount, for example, only to specific items that you have filtered out.
In this type of campaign, you can only use certain campaign features and cart item-level effects.