Campaign types
You can create different types of campaigns depending on your use case, for example, a specialized campaign that can apply discounts only to certain items in your customer's cart.
You select the campaign type when you create a campaign from scratch.
Standard campaigns
Standard campaigns can apply effects to all entities, such as customer sessions and cart items. In this type of campaign, all features and effects are available, making the campaign suitable for all use cases.
Item campaigns
Item campaigns are a specialized type of campaign that can apply effects only to individual cart items. In the Rule Builder, to add a promotion rule to an item campaign, create a cart item filter first. You can then create a rule that applies a discount, for example, only to specific items that you have filtered out.
In this type of campaign, you can only use certain campaign features and cart item-level effects.
Item campaigns that are part of campaign evaluation groups with the item scope are evaluated on a cart item-level, meaning only individual cart items are considered when evaluating the campaigns. When the evaluation mode of such a campaign evaluation group is set to first campaign or highest discount value, the Rule Engine can apply discount effects from many campaigns, as long as each individual cart item receives only one discount effect from one campaign.