You can use the Insights section of a campaign to monitor and track its performance.
This section only shows information for campaigns with rules that have been or are active.
Displaying campaign data
Click Insights on the left-side menu of a campaign to display:
Coupon Redemptions: Number of coupon successfully redeemed, calculated by counting the number of
Basket Value: Aggregate value of all session totals.
Discount Cost: Total discounted amount for the campaign, calculated by summing up the value of all discount effects.
Campaign Performance: Graph displaying the following variables over time:
- Coupons created
- Coupon redemptions
- Discount costs
- Campaign basket value
- Accepted referrals
- Created referrals
- Loyalty points collected
- Loyalty points redeemed
- Free items
- Cancelled discounts (rollback)
- Canceled coupon redemptions (rollback)
- Campaign refunded basket value (rollback)
Basket Value per Redemption: Graph displaying Basket Value per Coupon Redemptions over time.
Basket Value vs Cost: Bar chart displaying Basket Value and Discount Costs.
The default time frame for metrics is the last 7 days. You can set custom start and end dates at the top of the page and select a granularity level:
Only some granularity options are available at a time, depending on the chosen time frame.
For example, if your time frame is two days, the available granularity options will be Hourly and Daily. If your time frame is four weeks, the available granularity options will be Daily and Weekly.
Exporting triggered effects
Obtain a CSV file with all effects triggered in the campaign for a certain time range. It allows you to further analyze the performance of the campaign.
- Click Insights on the left-side menu of a campaign.
- Click Export Triggered Effects at the top-right of the page.
- Use the tabs at the top of the page to choose a time frame:
- Date range: Set custom start and end dates.
- After Recent Export: Use the drop-down menu to select a previous export.
- In Date format, select the date format of your choice.
- Click Export Data.
The CSV file contains the following information for each effect:
|Created||Date and time when the session with the triggered effect was created.|
|Name||Type of effect in the integration layer. For example, |
|Application ID||Integration identifier of the Application.|
|Campaign ID||Integration identifier of the campaign.|
|Ruleset ID||Integration identifier of the set of rules that were evaluated. It is set by the integration layer.|
|Rule index||Position of the rule with the triggered effect in the set of rules. It is set by the integration layer.|
|Session integration ID||Integration identifier of the customer session. It is set by the integration layer.|
|Profile integration ID||Integration identifier of the customer profile. It is set by the integration layer.|
|Session ID||Internal ID of the session in Talon.One.|
|Profile ID||Internal ID of the profile in Talon.One|
|Event ID||Internal ID of the event in Talon.One.|
|Event type||Type of event in the integration layer. For example, |
|Total revenue||Total value of the session, including any additional costs, before applying any discounts.|
|Props||Properties of the rule. Learn more in our Dev docs.|
|Coupon ID||Integration identifier of any coupons redeemed in the session. It is set by the integration layer.|