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Campaign analytics

You can get an overview of your running campaigns and analyze their performance with varying granularity from different sections of the Campaign Manager.

You can analyze your campaign data from the following sections of the Campaign Manager:

SectionDescription
Account dashboard

Displays a count of all the running campaigns in a given Application and the revenue generated from purchases.

Application dashboard

Displays detailed data about the influence of your campaigns on sessions, generated revenue, discounts, and coupons. You can view this data for all the campaigns in your Application or filter it by campaign.

Campaign insights

Displays detailed data about the influence of a single campaign on coupon redemptions, discount costs, and other related data points with up to daily and hourly granularity.

note

These sections cannot show analytics data for any campaigns you manage outside Talon.One.