Campaign analytics
You can get an overview of your running campaigns and analyze their performance with varying granularity from different sections of the Campaign Manager.
You can analyze your campaign data from the following sections of the Campaign Manager:
| Section | Description |
|---|---|
| Account dashboard | Displays a count of all the running campaigns in a given Application and the revenue generated from purchases. |
| Application dashboard | Displays detailed data about the influence of your campaigns on the number of sessions, generated revenue, and average session value. You can view this data for all the campaigns in your Application or filter it by campaign. |
| Campaign insights | Displays detailed data about the influence of a single campaign on coupon redemptions, discount costs, and other related data points with up to daily and hourly granularity. |
These sections cannot show analytics data for any campaigns you manage outside Talon.One.