# Display the Application dashboard

> The Application dashboard provides you with detailed data about the influence of your campaigns on sessions, generated revenue, discounts, and coupons. You can view this data for all the campaigns in your Application or filter it by campaign.

> For the complete documentation index, see [llms.txt](https://docs.talon.one/llms.txt).

## Display the analytics data

To display the analytics data on the Application dashboard:

1. On the leftmost menu, click <Apps className="icon" /> **Apps**,
   and select an [Application][app].
1. On the left-side menu, click <Dash className="icon" /> **Dashboard**.

By default, any available data is displayed for _all_ the campaigns of the Application.

To view data for specific campaigns or groups of them, use one of the search options
from the **Campaigns** dropdown. You can search by campaign name,
[tag](/docs/product/campaigns/settings/update-campaign-details.md),
or [access group](/docs/product/account/account-settings/manage-campaign-groups.md).

:::note
- The **Tag** search option is displayed only if at least one of your campaigns contain tags.
- The **Access group** search option is displayed only if the Application is added to at least one campaign access group.
:::

You can also refine your search using the available [campaign filters][using filters].

## Data points

The Application dashboard contains the following data points,
each displayed as an expandable card:

{

  <colgroup>
    <col span="1" style={{width:40+"%"}}/>
    <col span="1" style={{width:60+"%"}}/>
  </colgroup>
  
    
      Data point
      Description
    
  
  
    
      <Revenue className="icon"/> Revenue
      
        The revenue generated from all purchases.
      
    
    
      <Sessions className="icon"/> Sessions
      
        The number of closed sessions.
      
    
    
      <SessionValue className="icon"/> Avg. Session Value
      
        The average pre-discount order value.
      
    
    
      <Items className="icon"/> Avg. Items per Session
      
        The average number of cart items from closed sessions.
      
    
    
      <Discounts className="icon"/> Discounts
      
        The value of all given discounts from closed sessions.
      
    
    
      <Coupons className="icon"/> Coupons
      
        The number of coupon redemptions.
      
    
  

}

For the **Revenue**, **Sessions**, **Avg. Session Value**,
and **Avg. Items per Session** data points, the following types of values
are available:

{

  <colgroup>
    <col span="1" style={{width:25+"%"}}/>
    <col span="1" style={{width:75+"%"}}/>
  </colgroup>
  
    
      Value type
      Description
    
  
  
    
      <Total className="icon" /> Total values
      
        
          Total values represent the data based on all evaluated sessions. This includes sessions that did not trigger any effects in Talon.One.
        
      
    
    
      <Infl className="icon" /> Influenced values
      
        
          Influenced values represent the data based only on the sessions that triggered at least one effect, excluding webhooks and notifications. A single session can trigger effects in multiple campaigns.
        
      
    
    
      Influence rate
      
        
          The influence rate represents the relation between the total and influenced values. It helps you understand the proportion of the sessions or revenue influenced by Talon.One in relation to all evaluated sessions. For example, in a campaign where effects are triggered on every second purchase, the influence rate is <code>50%</code>. 
          <Admonition type="note">For <SessionValue className="icon"/> Avg. Session Value, the uplift value, if displayed, indicates the increase in the influenced value compared to the total value.</Admonition>
        
      
    
  

}

Below the data points, an <TrendUp className="icon" /> increase
or <TrendDown className="icon" /> decrease in the displayed values
is expressed as a percentage.

## Explore the data points

To explore a data point further, click <Expand className="icon" /> or its title.
The card expands to display the following information about the data point:

- The changes to the values over the selected time period in a graph format.
- The campaigns that contributed to the displayed values.
  :::note
  This list includes any deleted campaigns if **All campaigns** is selected
  in the **Campaigns** dropdown.
  :::

:::tip
- You can select the time period for which you want to view data:
  - Click **Custom** and set custom start and end dates or select a predefined time frame:
  - **Yesterday**: The previous day.
  - **7D**: The previous 7 days.
  - **30D**: The previous 30 days.
  - **3M**: The previous 3 months.
  - **6M**: The previous 6 months.
  - **YTD**: Year to date.
  - **Max**: The maximum time period for which data is available.

  :::note
  The predefined time frames do not include the current day. For example, if the current date
  is October 8 and you selected **7D** as your preferred time frame, you'll see data for
  October 1-7, including the first day and the last day.
  :::
- You can hover over the different points of the graph to see the change in the values
  across the displayed time period.
:::

## Export the analytics data

Download a CSV file with dashboard data for all or selected campaigns in your Application
over a defined time period. The file contains values for all available [data points](/docs/product/campaigns/analytics/application-dashboard.md#data-points), as well as the total and influenced
values for the aggregated data.

To export the analytics data:

1. On the left-side menu of your Application, click <Dash className="icon" /> **Dashboard**.
1. To export data for specific campaigns, select them in the **Campaigns** dropdown. By
   default, data is exported for all the campaigns in the Application.
1. In the top-right corner of the dashboard,
   click **Manage Loyalty Data** > <Export className="icon"/>  **Export Dashboard Data**.
1. (Optional) To change the time period, click <Calendar className="icon" /> **Custom**
   and set custom start and end dates or select a predefined time frame. The default time
   period for data export is the period you selected in the dashboard.
1. Click **Export Dashboard Data**.

## Related pages

- [Display campaigns](/docs/product/applications/display-campaigns.md)
- [Customer session](/docs/dev/concepts/entities/customer-sessions.md)

[campaign budgets]: /docs/product/campaigns/settings/manage-campaign-budgets.md#budget-types
[displaying campaigns]: /docs/product/applications/display-campaigns.md
[using filters]: /docs/product/applications/display-campaigns.md#filter-campaigns
[app]: /docs/product/applications/overview.md