Achievements
Achievements allow you to check if a customer has reached a defined target within a specified period of time.
You can use achievements to check if your customers have performed a defined action the target number of times within the achievement period. For example, a customer completes an achievement when they place three orders in seven days.
You can also use achievements to check if customers have spent a target amount of time or money within the achievement period. For example, a customer completes an achievement when they have spent $500 in your online store over a period of two months.
Use campaigns to then reward your customers for completing an achievement. This can help boost customer engagement, improve loyalty to your brand, and increase sales.
Using achievements
You can reward your customers for completing an achievement by:
- Creating a campaign.
- Creating an achievement in the campaign.
- In the Rule Builder of your campaign:
- Creating a rule and adding a condition to define the customer action or event that is counted by the achievement.
- Adding an effect to update a customer's progress in the achievement.
- Creating another rule and adding a condition to check if the achievement has been completed by the customer.
- Adding an effect to reward the customer for completing the achievement.
Achievement types
There are two types of achievements available when you create an achievement:
- One-time: The achievement can be completed only once.
- Recurring on expiration: The achievement resets after it expires and becomes available again.
For each achievement type, you can choose whether the achievement starts, ends, or resets for your customers relative to a user action or following a fixed schedule.
One-time achievements
A one-time achievement means the achievement can be completed only once. After the achievement ends, it is no longer available for customers to participate in.
One-time user-action achievements
Let's imagine a one-time user-action achievement that has an achievement period of 4 days. The achievement starts when the customer makes their first progress and ends relative to when they started the achievement.
In the example above, Customer A starts the achievement on October 1. Since the achievement period is set to four days, the achievement for that customer ends four days later, on October 5. Another customer, Customer B, makes their first progress on October 7. For this customer, the achievement ends on October 11.
After the achievement ends, it is no longer available for either customer to participate in.
One-time fixed-schedule achievements
Let's imagine a one-time fixed-schedule achievement with October 2 for its start date and October 12 for its end date. Individually, the achievement for each customer starts when the customer makes their first progress, but ends on October 12 for all customers in the campaign.
In this example, Customer A makes their first progress in the achievement on October 4 and completes the achievement on October 10, two days before the achievement's end date. In contrast, Customer B makes their first achievement progress on October 6 but doesn't complete the achievement before the October 12 end date, and their achievement status is expired.
After the achievement's October 12 end date, the achievement is no longer available for either customer to participate in.
Recurring achievements
A recurring achievement resets after it expires and becomes available again for the customer.
Recurring user-action achievements
Let's imagine a recurring user-action achievement that resets every four days. The achievement starts when the customer makes their first progress, and ends and resets relative to when they started the achievement.
In the example above, Customer A starts the achievement on October 1. Since the achievement period is set to four days, the achievement for that customer ends and resets four days later, on October 5. The customer makes their first progress the next day in the reset achievement, which ends and resets on October 10.
Customer B also makes their first progress on October 1, and the achievement ends and resets for them four days later, on October 5. However, the customer doesn't make their first progress in the reset achievement until October 16. Following the reset period of four days, this achievement ends and resets on October 20.
Recurring fixed-schedule achievements
Let's imagine a recurring fixed-schedule achievement with its start date set to October 1. Individually, the achievement for each customer starts when the customer makes their first progress. However, the achievement ends and resets every two weeks relative to October 1 for all customers in the campaign.
In this example, Customer A makes their first progress in the achievement on October 3 and completes the achievement on October 12, three days before the achievement's reset date. On October 16, the customer makes their first progress in the reset achievement and once again completes the achievement within the two-week reset period.
Customer B does not participate in the achievement that starts on October 1. The customer, however, makes their first progress on October 23 in the reset achievement but fails to complete it before the achievement ends and resets again on October 29.
Listing achievements
To list your achievements, on the left-side menu of your campaign, click Achievements.
The page displays all the available achievements in the campaign and contains the following information:
| Column | Description |
|---|---|
| Achievement name | Name of the achievement as it appears in the Campaign Manager. |
| API name | Name of the achievement as appears in API requests. |
| Target | Target value that the customer must reach to complete the achievement. |
| Created | Date on which the achievement was created. |
| Created by | User who created the achievement. |
| Actions | Clickable icon that allows you to export the customer data of the achievement, edit the achievement, or delete it. |