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Create and manage Applications 

Create an Application​

You can use Applications, for example, to group your campaigns by country, time zone, currency, or even by the teams managing your campaigns.

Should you create multiple Applications?
For optimal campaign performance and manageability, we highly recommend creating one Application for each region or currency you manage promotions in.

Depending on your business and promotion requirements, you may choose to create a single Application for all your regions or currencies, or even a combination of both approaches. The following table compares both approaches.

ApproachProsConsRisks
One Application per region or currency
  • Ability to create region-specific campaigns and market-specific strategies.
  • Precise budget management on a per-region basis, with more flexibility in adjusting campaigns.
  • Improved performance because only campaigns relevant to a region or currency are evaluated.
  • Better foundations for:
    • Localized promotions
    • Greater number of personalized promotions
    • Adding additional deployments
  • Repetitive campaign creation and management for each region.
One Application for all your regions or currencies
  • Less effort in copying and managing campaigns for each region.
  • Centralized access to all campaign data.
  • Inability to tailor campaigns to individual regional requirements.
  • High complexity in managing multiple campaigns in a single Application.
  • Possible performance degradation because too many campaigns irrelevant to the Customer Session are evaluated.
  • Reduced granularity in managing budgets, as discount budgets can be in multiple currencies.
Note

Your contract can determine the maximum number of live Applications and of sandbox Applications that you can create. You can find this information in the Campaign Manager, in Account > Usage & Limits.

To create an Application:

  1. On the Apps page, click New Application.

    Note

    If you have not created any Applications yet, click Create Application.

  2. In Name, enter a suitable name for your Application. Use a name that everyone in your team can understand.

  3. (Optional) In Description, type some information to help your team understand the purpose of the Application.

  4. In Currency, select a currency in the dropdown menu.

    How does Talon.One use the currency setting?

    Talon.One uses this setting for the following:

    We recommend you create one Application for each currency you manage promotions in. Analytics data is displayed in the currency selected for the Application, regardless of the actual currency of incoming customer session data. Talon.One does not convert currencies or interpret numeric session values as actual currency values.

  5. In Time zone, select a time zone for your Application. Typically, you should use your business' time zone.

    How does Talon.One use the time zone setting?

    Talon.One uses this setting for the following:

    We do not recommend changing the time zone setting after creating the Application.

  6. In Code case sensitivity, use the dropdown menu to choose:

    • Case insensitive - Uppercase (recommended) for codes to be stored in uppercase and their case not to be evaluated when customers enter the codes.
    • Case insensitive - Lowercase for codes to be stored in lowercase and their case not to be evaluated when customers enter the codes.
    • Case sensitive for codes to be stored and evaluated as they are sent.
    Note

    We recommend using Case insensitive options because they prevent code redemption errors when end users type the code name in lowercase or uppercase.

    The Case sensitive option can be useful to make codes harder to guess.

  7. In Application environment, choose the environment where you want to create your Application.

  8. Click Create Application.

    Note

    After you create an Application, create an API key, which you need for testing campaigns and sending integration data to Talon.One.

Edit an Application​

You can edit an Application to modify its name, description, currency, and Application environment. You can also change the time zone setting, but we do not recommend doing so.

Editing these details affects all the campaigns contained in the Application that is edited.

Change the time zone setting​

The primary time zone setting for Talon.One is the Application time zone, which you select when you create an Application. However, in some cases, other time zone settings apply.

Time zone settingUsed by...
Operating system time zone (detected by your browser)

UTC (Coordinated Universal Time)

  • Hour-level time parameters in the Rule Builder, for example, when is between hours is used with Create Date (Current Session).
  • Any timestamp value displayed in exported files, for example, exported coupon codes.

To edit the details of an Application:

  1. On the Apps page, click Settings for the Application you want to edit, or, from the Application's left-side menu, click Settings > Details.
  2. Edit the required details.
  3. Click Save Changes.

Delete an Application​

When you delete an Application, all its information (including campaigns, coupons, customer sessions and referrals) is erased, and you cannot recover it. However, deleting an Application does not affect your customer profiles.

To delete an Application:

  1. On the Apps page, select the Application that you want to delete.
  2. Click Settings > Delete.
  3. Click Delete Application.
  4. In Application Name, type the name of the Application.
  5. Click I understand the consequences, delete this Application.
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