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Enabling mParticle integration

In this tutorial, let's integrate Talon.One with mParticle.

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Enabling the integration

To enable the integration with Talon.One:

  1. Find your Talon.One API Key and Deployment URL from Talon.One.
  2. In the mParticle dashboard, open the Talon.One integration.
  3. With your mParticle and Talon.One account managers, determine which mParticle user identifier will match your Talon.One user ID.
  4. To leverage the Talon.One Rule Engine, enable the Run Rule Engine setting.
  5. To leverage the Talon.One Rule Engine for some audiences but not others, set up a second configuration with the Run Rule Engine setting set to False. Use this configuration when connecting audiences that will not leverage the Rule Engine.

Connecting an audience

Run Rule Engine enabled

To connect an mParticle audience to Talon.One using the enabled Run Rule Engine setting:

  1. Set the status to Inactive.
  2. In Talon.One, build the rules and conditions for when a user enters or leaves an audience.
  3. In mParticle, navigate to the audience's connection to Talon.One and set the Status of the connection to Active.

By selecting Run Rule Engine you can trigger 2 conditions in Talon.One:

  • Customer has Joined the Audience
  • Customer has Left the Audience

You can use these conditions along with:

  • Check if a customer is a member of an audience
  • Check if a customer is not a member of an audience

To ensure the Rule Engine is not run with each Audience update, which optimizes hardware usage and limits the chances of your requiring an upgrade.

Run Rule Engine disabled

To connect an mParticle audience to Talon.One using the disabled Run Rule Engine setting:

  1. Connect the audience with an active status.