Skip to main content

mParticle

mParticle is the customer data platform that helps unify data and simplify partner integrations with enterprise-class security and reliability.

Enabling the integration#

To enable the integration with Talon.One:

  1. Find your Talon.One API Key and Deployment URL from Talon.One.
  2. In the mParticle dashboard, open the Talon.One integration.
  3. With your mParticle and Talon.One account managers, determine which mParticle user identifier will match your Talon.One user ID.
  4. If you want to leverage the Talon.One Rule Engine, enable the Run Rule Engine setting.
  5. If you want to leverage the Talon.One Rule Engine for some audiences but not others, set up a second configuration with the Run Rule Engine setting set to False. Use this configuration when connecting audiences that will not leverage the Rule Engine.

Connecting audiences#

Run Rule Engine enabled#

To connect an mParticle audience to Talon.One using the enabled Run Rule Engine setting:

  1. Set the status to Inactive.
  2. In Talon.One, build the rules and conditions for when a user enters or leaves an audience.
  3. In mParticle, navigate to the audience's connection to Talon.One and set the Status of the connection to Active.

By selecting Run Rule Engine you can trigger 2 conditions in Talon.One:

  • Customer has Joined the Audience
  • Customer has Left the Audience

You can use these conditions along with:

  • Check if a customer is a member of an audience
  • Check if a customer is not a member of an audience

To ensure the Rule Engine is not run with each Audience update, which optimizes hardware usage and limits the chances of your requiring an upgrade.

Run Rule Engine disabled#

To connect an mParticle audience to Talon.One using the disabled Run Rule Engine setting:

  1. Connect the audience with an active status.