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Creating referral codes via Iterable

In this tutorial, let's set up Talon.One and Iterable to have Iterable automatically request a user-specific referral code directly from Talon.One.

For example, let's imagine that:

  • We are sending an email to users in some segment.
  • We want to include user-specific referral codes worth 10% off purchases over $20.

With this integration, you can automate the process of creating those referral codes via Talon.One and displaying them in the promotional email from Iterable.


If you're not using Iterable, see the generic customer engagement platform endpoints.

Rate limiting recommendations

Contact your Iterable CSM for implementation support.

Talon.One requirements

  1. You have an Application and campaign in Talon.One.
  2. You have a least 2 customer profiles in Talon.One. These profiles also exist in Iterable.
  3. You have set up a referral program in your Application. For more information, see the Product docs.

Iterable requirements

  1. You have created a campaign and template.
  2. You have a way to identify a given customer across Talon.One and Iterable. In this tutorial, we assume a customer's Talon.One integrationId also exists in Iterable. For example, You can create a new property on your Iterable customer profiles called talonone_id to store Talon.One's integration ID.

Creating 3rd-party API key

Let's generate a Talon.One API key that we will use for a 3rd-party service, in our case, Iterable.

  1. In your Talon.One Application, click Settings > Developer settings.
  2. Click Create API Key.
  3. For Do you want to use this API Key with a 3rd party service?, select Yes.
  4. From Platform, select Iterable.
  5. Select an expiration date, and click Create API Key.
  6. Copy the key for later use.

  7. note
    You cannot display the API key after this step. If you lose the value, create a new API key.

The integration endpoint for referrals

To generate the referral in Iterable, we call the following endpoint:

GET referral

See API Docs

Generating the URI

Generate the URI with the following form:

You can now use this URI inside Iterable.

Configuring Iterable

Creating the data feed

In Iterable, create a new data feed to pull in referral codes:

  1. Click Content > Data Feeds > Create New Feed.
  2. Choose a name, for example Talon.One referral code.
  3. In URL, paste the generated URI.
  4. Set Format to JSON.
  5. In Authorization token, type ApiKey-v1 and enter your the API generated earlier.

Creating a template and linking the data feed

  1. Create an Iterable template that will be used for your marketing campaign

  2. In the Advanced Options tab, select your Talon.One data feed.

    For more information about data feeds, see the Iterable docs.

  3. Reference the referral code and/or entire response from Talon.One within the email template by using square brackets.

    For example: Your referral code is [[code]]!.

    See the Iterable Docs.

  4. Check the template and placement of the data feed response by using the Preview with data tool.

  5. Click Load template feed in order to bring in the data feed response data into the template.