# Iterable

> Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey.

> For the complete documentation index, see [llms.txt](https://docs.talon.one/llms.txt).

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  See API docs
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## Iterable integration types

You can integrate with Talon.One in one of the following ways:

- [Use a webhook](#use-a-webhook)
- [Use a data feed](#use-a-data-feed)

### Use a webhook

Use a [webhook](/docs/product/account/dev-tools/manage-webhooks.md) in Talon.One and the
[Iterable API](https://support.iterable.com/hc/en-us/articles/204780579-API-Overview-and-Sample-Payloads#post-api-email-target)
to populate a template with dynamic promotional content in Iterable.

Then, automatically send the populated template as an email, push notification, SMS, or in-app message to the customer.

For a sample scenario, see
[Create a webhook to Iterable](/docs/dev/technology-partners/iterable/create-webhook-to-iterable.md).

### Use a data feed

Use a [data feed](https://support.iterable.com/hc/en-us/articles/204795659-Personalizing-Templates-with-Data-Feeds) to retrieve data from Talon.One and personalize your messages.

As Iterable sends campaigns, data feeds can make per-recipient requests to the Talon.One endpoints.

For sample scenarios, see the following tutorials:

- [Fetch a loyalty ledger in Iterable](/docs/dev/technology-partners/iterable/get-loyalty-iterable.md)
- [Create coupons via Iterable](/docs/dev/technology-partners/iterable/create-coupons-iterable.md)
- [Create referral codes via Iterable](/docs/dev/technology-partners/iterable/create-referral-iterable.md)

### Iterable tutorials

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