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Generic CDP integration

You can integrate with any customer data platform, or CDP, using the following endpoints designed for 3rd-party tools, rather than your own integration layer.

The following endpoints are available:

See API Docs
Important

These endpoints are for general use with any platform. If you use a partner listed in the Customer data platforms section, do not follow this tutorial. Instead, refer to a tutorial specific to your platform.

Authenticating

All these endpoints rely on Talon.One's 3rd-party API keys of type Customer Data Platform. To generate one:

  1. In your Talon.One Application, click Settings > Developer settings.
  2. Click Create API Key.
  3. For Do you want to use this API Key with a 3rd party service?, select Yes.
  4. From Platform, select Customer Data Platform.
  5. Select an expiration date, and click Create API Key.
  6. Copy the key for later use.

  7. note
    You cannot display the API key after this step. If you lose the value, create a new API key.

Use the key in the Authorization header of each of the endpoints. For example:

Authorization: ApiKey-v1 dbc644d33aa74d582bd9479c59e16f970fe13bf3

Updating a customer profile

To update a customer profile and change the audiences it is part of, use the following endpoint:

PUT Update customer profile
https://integration.talon.one/cdp/customer_profile/{customerProfileId}
See API Docs
tip

You can edit the default format of the coupon codes in the campaign's Settings section.

Updating audiences in multiple customer profiles

To update the specified audiences for the specified customer profiles, use the following endpoint:

PUT Update audiences in multiple customer profiles
https://integration.talon.one/cdp/customer_profile/audiences
See API Docs

Creating an audience

To create an audience in Talon.One from a CDP, use the following endpoint:

POST Create audience
https://integration.talon.one/cdp/audiences
See API Docs

Updating an audience

To update an audience in Talon.One from a CDP, use the following endpoint:

PUT Update audience
https://integration.talon.one/cdp/audiences/{audienceId}
See API Docs

Deleting an audience

To delete an audience in Talon.One from a CDP, use the following endpoint:

DELETE Delete audience
https://integration.talon.one/cdp/audiences/{audienceId}
See API Docs