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Using universal coupons and reservations with Braze

In this tutorial, we set up Braze to use universal coupons with reservations. This allows us to use the same coupon code for a particular group of customers.

Let's imagine you want to email a WELCOME10 coupon to customers, but only new customers should be able to redeem it. The coupon should give them 10% off their first purchase.

To do so, we'll rely on the Braze-specific Create coupon reservation endpoint, and we'll send requests to it from Braze through the Connected Content feature.

Talon.One requirements

  • You are an Admin user.
  • You have an Application set up.
  • Your Application contains a running campaign with the Coupons feature enabled.

Braze requirements

  • You have created a campaign or canvas in Braze.
  • You have a way to identify a given customer across Talon.One and Braze. In this tutorial, we assume a customer's Talon.One integrationId is always equal to Braze's user_id. You can also create a new property on your Braze customer profiles to store Talon.One's integration ID.

Creating an API key in Talon.One

In the Campaign Manager, create a Braze-specific API key:

  1. In your Talon.One Application, click Settings > Developer settings.

  2. Click Create API Key.

  3. For Do you want to use this API Key with a 3rd party service?, select Yes.

  4. From Platform, select Braze.

  5. Select an expiration date, and click Create API Key.

  6. Copy the key for later use.

    note

    You cannot display the API key after this step. If you lose the value, create a new API key.

We will use the API key in the Braze campaign template.

Creating a universal coupon code

Let's create a universal coupon code in Talon.One with the following settings:

SettingValueDescription
Coupon codeWELCOME10
Coupon redemption limitAllow unlimited redemptionsCoupon can be redeemed an unlimited number of times.
Per-customer redemption limit1Coupon can be redeemed once per customer.
Coupon reservation limitAllow unlimited reservationsCoupon can be reserved an unlimited number of times.
Reservation mandatoryCoupon can be redeemed only by the customers it was reserved for.

Reserving the coupon code

Let's reserve the coupon we created for a customer. This makes the coupon redeemable by that customer.

To do so, we call the following endpoint:

POST Create coupon reservation
https://integration.talon.one/braze/coupon_reservation

See API Docs

To trigger the endpoint, we must use Braze's Connected Content feature.

important

We assume that your customer profile in Braze contains a unique identifier that is equal to the customer integration ID in Talon.One. In this tutorial, we use ${user_id}. Ensure the user ID matches the integration ID in Talon.One.

  1. Open your Braze campaign/canvas for editing.

  2. Add the following Connected Content call to the body of your message, where:

    • YOUR_DEPLOYMENT_URL is the base URL of your Talon.One deployment, for example, mycompany.europe-west1.talon.one.
    • YOUR_COUPON_CODE is the universal coupon code you created, for example, WELCOME10.
    • YOUR_API_KEY is the API key you created.
    {% capture postbody %}
    {"deploymentUrl": "YOUR_DEPLOYMENT_URL", "couponValue": "YOUR_COUPON_CODE", "integrationId":"{{${user_id}}}"}
    {% endcapture %}

    {% connected_content https://integration.talon.one/braze/coupon_reservation
    :headers {
    "Authorization": "ApiKey-v1 YOUR_API_KEY"
    }
    :method post
    :body {{postbody}}
    :content_type application/json
    :save result
    :retry
    %}

    Your coupon code is: {{result.value}}
  3. To test your request:

    1. In the sidebar, click Preview & Test.
    2. In Preview message as user, select Search User and search for an existing user in Braze.
      You should see the coupon code.

Checking the reservation

Let's check whether our coupon code has been successfully reserved.

To do so, we use the List customers that have this coupon reserved endpoint of the Integration API:

  1. Use curl or a similar tool to send the following request, where:

    • YOUR_DEPLOYMENT_URL is the base URL of your Talon.One deployment, for example, mycompany.europe-west1.talon.one.
    • YOUR_COUPON_CODE is the universal coupon code you created, for example, WELCOME10.
    • YOUR_API_KEY is the API key you created.
    curl 'https://YOUR_DEPLOYMENT_URL/v1/coupon_reservations/customerprofiles/YOUR_COUPON_CODE' --header 'Authorization: ApiKey-v1 YOUR_API_KEY'
  2. Check the integrationId field of the response. It should contain the identifier you provided in the Braze call.