Adding loyalty points via Braze

Let's set up Braze to give loyalty points to a customer when Talon.One receives a specific Braze event.

To do this, we must send a request to Talon.One from a campaign or canvas body using the Track event endpoint for Braze.

Talon.One requirements

• You have an Application and campaign in Talon.One.
• You have at least one customer profile in your Application. This profile also exists in Braze.
• You have set up a loyalty program.

Braze requirements

• You have created a campaign or canvas in Braze.
• You have a way to identify a given customer across Talon.One and Braze. In this tutorial, we assume a customer's Talon.One integrationId is always equal to Braze's user_id. You can also create a new property on your Braze customer profiles to store Talon.One's integration ID.

Setting up the integration

1

Create an API key in Talon.One

In the Campaign Manager, create a Braze-specific API key:

1. In your Application, click Settings > Integration API Keys.

2. Click Create API Key.

3. In the Create API Key drawer, if you are asked for a key type, select Production.

4. In Key name, type a name to identify the key.

5. In Key expiration date, select a date.

6. In Third-party integration, select Yes.

7. From Platform, select Braze.

8. Click Create API Key.

9. Click to copy the key for use.

note

You cannot view or copy the API key after closing the drawer. If you lose it, create another API key.

We will use the API key in the Braze campaign template.

2

Create the Talon.One rule

To act on events sent via Braze:

1. Create a new custom attribute that represents the event sent from Braze:

   Property	Value
   Entity	Event
   Event type	My Braze event
   Type	String
   API name	myBrazeEvent
   Name	My Braze event

2. Open your campaign and create a rule to award points:

   What	Name	Properties
   Conditions	Check for event types and custom event values	Event type: My Braze event My Braze event (Event) is equal to test_string.
   Effects	Add loyalty points	Select your profile-based loyalty program and set the amount of points to award.

3

Send the event to add loyalty points

To send the event, we call the following endpoint:

POST Track event

https://integration.talon.one/braze/event

See API Docs

To trigger the endpoint, we must use Braze's Connected Content feature.

important

We assume that your customer profile in Braze contains a unique identifier that is equal to the customer integration ID in Talon.One. In this tutorial, we use ${user_id}. Ensure the user ID matches the integration ID in Talon.One.

1. Open your Braze campaign or canvas for editing.

2. Add the following Connected Content call to the body of your message, where:

   • YOUR_API_KEY is the API key you created.
   • YOUR_DEPLOYMENT_URL is the base URL of your Talon.One deployment.

   {% capture postbody %}
   {"eventType": "My Braze Event", "identifier": "{{ 'now' | date: '%Y-%m-%d %H:%M:%S.%N' }}",
    "type":"string", "customerProfileId":"{{${user_id}}}",
    "eventAttributes": {"myBrazeEvent": "test_string"}}
   {% endcapture %}
   
   {% connected_content https://integration.talon.one/braze/event
   :headers {
     "Authorization": "ApiKey-v1 YOUR_API_KEY",
     "destination-hostname": "YOUR_DEPLOYMENT_URL"
   }
   :method post
   :body {{postbody}}
   :content_type application/json
   :save result
   %}
   
   {% for effect in result.effects %}
   {% if effect.effectType == "addLoyaltyPoints" %}
      <p>You were awarded {{effect.props.value}} loyalty points!</p>
      <p>(Reason: '{{effect.props.name}}')</p>
   {% endif %}
   {% endfor %}
   
   <p>HTTP response code: {{result.__http_status_code__}}.</p>
   note

   In the example above, we use a timestamp for the identifier parameter. This ensures that a new event is sent for each email during testing. In production, consider using one of the available personalization tags, for example, the dispatch ID.

3. To test your request:

   1. In the sidebar, click Preview & Test.
   2. In Preview message as user, select Search User and search for an existing user in Braze.