Gambling, Wagering, Sports
This guide is for companies operating gambling or wagering businesses. It shows how Talon.One can be used to provide loyalty programs and discounts. There are two steps to using Talon.One:
The decision of which effects to return for a given customer activity is controlled by the Talon.One Rule Engine.
1. Send activity notifications
We recommend you start with the SDKs. After the SDK has been installed & configured you will use the following API calls:
Below we show example API calls for different customer activities: views bets, update sharp attribute, and entering a promotional code.
1.1. User views a bet
Track a custom viewedBets
event with a teams
attribute whenever a user views the bet overview:
talon.trackEventV2("customerId1234", "viewedBets", { teams: "989213HZAHAF|631543KOLFDBY|098786AWQRCZ|" })
This allows campaigns to offer promotions specific to the team and bets the user is currently viewing. For example, a response may contain the following effect:
["offerDiscount", "Place a bet on Dortmund winning vs. Bayern Munich and get 10$ extra credit! "]