# Financial services

> Regardless of where your business lies within the banking, fintech, and insurance ecosystem, integrating with Talon.One offers you full flexibility. Businesses offering diverse financial products and services can build personalized loyalty and promotional campaigns to deepen their customer relationships and increase engagement.

> For the complete documentation index, see [llms.txt](https://docs.talon.one/llms.txt).

Talon.One is ISO 27001:2022 certified, GDPR compliant, and holds a SOC 2 Type II
attestation. It offers secure infrastructure and robust controls for fraud handling.

## Use cases

### Cashback

#### Loyalty program (recommended solution)

Use a [loyalty program](/docs/product/loyalty-programs/overview.md) to reward your
customers for specific banking activities, such as purchases made with a specific bank
card. For each eligible purchase, cardholders are awarded loyalty points that represent
cashback value. A [webhook](/docs/product/account/dev-tools/manage-webhooks.md) sends this information to your
financial services system, which then credits the cashback to your customer's account.

#### Custom effects

Create a _Spend X, get Y back_ campaign to reward a customer with a percentage of their
spending balance as cashback. Use [custom effects](/docs/product/account/dev-tools/manage-custom-effects.md)
to calculate the customer's balance and to trigger cashback rewards that are sent to their wallet.

### Gamification

#### Achievements: Award cryptocurrency for early activation

Increase activation rates by rewarding customers for early activation.
For example, if your business is a cryptocurrency platform, you can set up a challenge
that incentivizes customers to complete identity verification, update their profile, and
complete their first crypto purchase. Use [achievements](/docs/product/achievements/overview.md)
to track when the customer completes each of these actions and reward them with €10 in
crypto.

#### Achievements: Award loyalty points for engagement

Reward customers for early platform engagement by creating an [achievements](/docs/product/achievements/overview.md)
campaign that awards loyalty points based on an action. For example, if a customer
explores a new section of your banking app, they earn five points. In addition,
after they've completed an initial transaction, they get 10 points for each of their
first 10 transactions.

### Referrals

Set up a [referral program](/docs/product/campaigns/referrals/referral-overview.md) that
rewards an advocate with cashback based on the number
of successful activations. This can also be integrated with
[loyalty tiers](/docs/product/loyalty-programs/profile-based/use-loyalty-tiers.md), so
that the higher the tier the advocate is in, the more cashback they receive per referral.
You can also give the friend cashback equal to half of what the advocate received.

### Gift card

Create a promotional campaign that generates a a [gift card](/docs/product/campaigns/coupons/create-coupons.md#generate-a-gift-card),
for example, when a customer in the Gold loyalty tier in a
digital payment platform spends more than $100.  As part of this promotional campaign,
you can also set a limit for the number of gift cards per customer, and a schedule for
each gift card so that it expires 30 days after it's awarded.

## API endpoints

The average API response time is under 60 ms for most [Integration API][iapi] requests,
making Talon.One a highly reliable solution.

The endpoints you work with depend on your use case, but these are generally the most relevant
endpoints for financial service integrations:

| Endpoint                                                                                                            | Description                                                                                                                                                                            |
| ------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Update customer session](/integration-api#tag/Customer-sessions/operation/updateCustomerSessionV2)                 | Update the customer session with the latest data when the customer completes any kind of financial transaction.                                                                        |
| [Update customer profile](/integration-api#tag/Customer-profiles/operation/updateCustomerProfileV2)                 | Set custom attributes, for example, transaction type or account type, for a customer profile. You can also use this endpoint to modify the audience in which the customer is a member. |
| [Track event](/integration-api#tag/Events/operation/trackEventV2)                                                   | Trigger an event when a customer performs a specific action, for example, when they share a link to a product.                                                                         |
| [List customer data](/integration-api#tag/Customer-profiles/operation/getCustomerInventory)                         | Display user rewards or integrate with a reward wallet where users can view available coupons, points, or giveaways.                                                                   |
| [List customer's loyalty transactions](/integration-api#tag/Loyalty/operation/getLoyaltyProgramProfileTransactions) | Display user transaction logs for loyalty programs.                                                                                                                                    |

## Concepts

Here's an explanation of some specific Talon.One concepts that are relevant for financial
services:

| Concept                                                                | Description                                                                                                                                                                                                                                                                                 |
| ---------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Custom attribute](/docs/dev/concepts/attributes#custom-attributes)    | Represents detailed information about a given entity, for example a customer profile. Creating your own custom attributes enables you to tailor your rules to meet specific business or industry requirements.                                                                              |
| [Custom effect](/docs/product/account/dev-tools/manage-custom-effects) | Allows you to communicate any data from Talon.One to your integration layer in the form of a structured effect. Creating your own custom effects are useful when the core effects offered by Talon.One don't return the exact data you require, and they offer flexibility for your campaigns. |
| [Customer session](/docs/dev/concepts/entities/customer-sessions.md)   | Represents any kind of customer activity, for example, when a customer completes a financial transaction using a coupon.                                                                                                                                                                    |
| [Event](/docs/dev/concepts/entities/events.md)                         | Represents a single occurrence of a customer action, for example, when a customer completes identity verification and receives a reward.                                                                                                                                                    |

[iapi]: /docs/dev/integration-api/overview.md