# Loyalty member

> A loyalty member is a participant in a live loyalty program. What counts as a member depends on the loyalty program type:

> For the complete documentation index, see [llms.txt](https://docs.talon.one/llms.txt).

- In [profile-based loyalty
  programs](/docs/product/loyalty-programs/profile-based/profile-based-overview.md),
  a member is a loyalty profile. A loyalty profile links to a [customer
  profile](/docs/dev/concepts/entities/customer-profiles.md).
- In [card-based loyalty
  programs](/docs/product/loyalty-programs/card-based/card-based-overview.md), a
  member is a loyalty card. A loyalty card can hold points without needing a
  linked customer profile.

:::note
See [Loyalty member](/docs/product/loyalty-programs/loyalty-member.md) for the
full definition, including how members are counted.
:::

## Related pages

- [Loyalty member](/docs/product/loyalty-programs/loyalty-member.md)
- [Customer profile entity](/docs/dev/concepts/entities/customer-profiles.md)
- [Profile-based loyalty programs](/docs/product/loyalty-programs/profile-based/profile-based-overview.md)
- [Card-based loyalty programs](/docs/product/loyalty-programs/card-based/card-based-overview.md)