# Store entity

> A store is a type of entity used to represent all the physical and digital sales channels of an organization. For example, you can use stores in Talon.One to represent all the stores in a specific location. This allows you to run promotions on the physical stores in that specific location.

> For the complete documentation index, see [llms.txt](https://docs.talon.one/llms.txt).

Each store has a unique ID known as the store integration ID.
Your integration owns this ID, and you can set it when [creating a store](/management-api#tag/Stores/operation/createStore)
in your Application.

:::note
You cannot edit the store integration ID after the store has been created.
:::

Each store also has a unique internal ID known as the store ID.
Talon.One sets this ID when you create a store.

A store contains a variety of built-in attributes, such as a store name, description,
store integration ID, and store ID. You can also associate [custom attributes](/docs/product/account/dev-tools/manage-attributes.md#create-a-custom-attribute)
with a store.

## Related pages

- [Display stores](/docs/product/applications/display-stores.md)
- [Manage campaign stores](/docs/product/campaigns/settings/manage-campaign-stores.md)
- [Stores-based campaign evaluation](/docs/product/applications/evaluation-order-for-rules-and-filters.md#evaluate-stores-based-campaigns)